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GEN Z STAR
Psychology says people who keep reading reviews before buying a product aren’t indecisive or stingy: Why some brains need extra certainty before buyingPsychology says the key takeaway is that many people are not necessarily worried about spending money, they are worried about making the wr...- Myntra EORS sees 30% rise in new shoppers; D2C brands log strong demand growthMyntra said its latest End of Reason Sale (EORS) recorded a 30% year-on-year increase in first-time shoppers, with non-metro cities contrib...
- YouTube is now India's prime-time screen, says Gunjan SoniYouTube has become India's primary viewing platform, blending online reality with high-quality video. The company is significantly growing ...
- ET Alpha Wealth Summit | BSE CEO Sundararaman Ramamurthy on building trust, fighting deepfakes, and why yuva shakti & nari shakti are future of D-StBSE MD & CEO Sundararaman Ramamurthy highlighted India's market evolution from uncertain settlements to a trust-based system, driven by tec...
- Contactless card payments on the rise as Indian shoppers swipe less, tap moreIndian shoppers are increasingly opting for contactless 'tap-and-pay' card transactions, with estimates suggesting they now account for up ...
- New OTT releases this week (June 8 - June 14): Bhooth Bangla to Raakh to Karuppu, 10 new movies and shows on Netflix, JioHotstar, Prime Video and moreThis week brings a wave of new content to streaming platforms. Suriya's action drama Karuppu and Akshay Kumar's horror-comedy Bhooth Bangla...
- Myntra announces End of Reason Sale starting May 29Myntra's 24th End of Reason Sale begins May 29. Millions of customers can shop over 6 million styles. Emerging brands will debut new collec...
- 'They are more lonely than previous generations': Director Imtiaz Ali on modern relationships and Gen Z dating cultureFilmmaker Imtiaz Ali shares insights on Gen Z's dating culture. He observes that young people yearn for love but experience increased lonel...
- 96% of Indian cricket viewers now on YouTube as digital superfans reshape sports marketing: GoogleAround the clock, Indian sports supporters are more connected than ever. YouTube stands out as a pivotal platform for sports engagement, wi...
- Cockroach Janta Party: How an insect jibe united India’s disgruntled jobless youthA mock political party, the Cockroach Janta Party, is gaining massive followers on social media. It represents young Indians' frustration w...
- upGrad appoints former JioStar executive Mukesh Mundra as CFOupGrad announced the appointment of Mukesh Mundra as its new Chief Financial Officer. Based in Mumbai, Mundra will oversee the company's fi...
- Wired earphones are back: Why global celebrities are suddenly ditching Bluetooth budsWired earphones are making a surprising return in 2026. Celebrities and everyday users are embracing them for better sound and fewer chargi...
- Thought of the day by Margot Robbie: ‘I'd rather trust nine people and have the 10th one stab me in the back. I'd take…’ How to channel the chaotic Harley Quinn energy with emotional risks to build a 'Barbie' world of trust and loveThought of the day: At first glance, Margot Robbie’s statement may seem risky. Many people assume the safest response to betrayal is to avo...
- The politics of 'Thalapathy': How Vijay’s films built the image of a people’s leaderTamil Nadu Elections 2026: Vijay's electoral success in Tamil Nadu was not sudden. For years, his films positioned him as a protector of th...
- From Bengal to Assam, Hindutva rewrites the east: BJP's landslide ends era of regional strongmenThe Bharatiya Janata Party has achieved a significant victory in West Bengal, marking a shift in eastern India's political landscape. Regio...
- Hindu votes, Modi ki guarantee: 10 big trends that decode Bengal, Assam, Tamil Nadu and Kerala assembly electionsAssembly election results saw the BJP secure victories in West Bengal and Assam, while Tamil Nadu witnessed a surprising debut by Thalapath...
- How the Rs 700 crore Libas brand is taking on Zara and H&MFrom fast fashion and global aspirations to diversified product categories and lightbulb moments, Keshwani elucidates the journey that help...
- Gen Z employee joins online office meeting with neem face mask. Cool CEO asks just one questionA Gen-Z employee's decision to join a virtual meeting with a face mask on, while casually discussing her tasks, brought smiles to her colle...
- The Rise of Astrology Among Gen Z: Self-Discovery in the Digital AgeFrom TikTok videos breaking down Mercury retrograde to Instagram posts celebrating “Venus vibes,” astrology has become more than horoscopes...
- Why Gen Z Is Turning to AI-Powered Astrology Apps for Guidance in 2025Astrology has gone viral in 2025, and it's because of Generation Z. This article explores the ways technology, social media, and AI are shi...
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