Myntra announces End of Reason Sale starting May 29Myntra's 24th End of Reason Sale begins May 29. Millions of customers can shop over 6 million styles. Emerging brands will debut new collec...
29 May, 2026, 12.33 PM IST
US Stocks: Levi Strauss shares jump 10% as pricey denim sales smooth over tariff hitLevi Strauss' shares jumped about 10% on Wednesday as investors cheered its strongest quarterly revenue growth in nearly four years, with c...
08 Apr, 2026, 07.54 PM IST
Gen Z employee eats lunch on camera during online office meeting. Co-founder’s cool reaction steals the showDuring a recent virtual meeting, Anushree, embodying the lively spirit of Gen Z, turned heads and sparked laughter as she joyfully dug into...
06 Apr, 2026, 05.51 PM IST
Gen Z employee attends online meeting with neem face mask, sipping drink: What the boss said next sparks debateA viral Zoom call video featuring an employee wearing a neem face mask during a team meeting has ignited a debate on workplace professional...
17 Mar, 2026, 09.38 AM IST
Gen Z to drive USD 1.3 trillion spending in India by 2030: ReportAs we approach 2030, India's vibrant Gen Z is set to revolutionize the marketplace, representing nearly a quarter of the population and com...
15 Mar, 2026, 05.38 PM IST
Reddit overtakes TikTok in the UK as Google, Gen Z drive its riseReddit has overtaken TikTok to become the UK’s fourth most-visited social media platform, boosted by Google search changes and Gen Z usage....
05 Jan, 2026, 12.07 PM IST
Sorry, 'skincare time'. Can you join soon? Sorry, 'Maldives calling'...: HR manager quips about interview demandsA Pakistani HR professional's LinkedIn post criticizing Gen Z's work ethic has ignited a widespread debate. The post caricatured young work...
25 Sep, 2025, 03.15 PM IST
Beware of Hindicidal tongue-twistersThe article argues that Hindi is not a threat to other languages, but rather faces a threat to its own integrity. It highlights concerns ab...
15 Sep, 2025, 11.02 PM IST
From skincare to street food: Brands cash in on K-trendIndian Gen Z’s love for Korean culture, which began with BTS and K-dramas, has now spread into food, beauty, and fashion, and is gradually ...
15 Sep, 2025, 04.58 PM IST
Planet over profit: Gen Z's rulebook for brandsIndian Gen Z is prioritizing environmental consciousness, influencing their purchasing decisions. An ET Snapchat Gen Z Index reveals that 8...
04 Aug, 2025, 01.24 PM IST
From pimples to peptides: How Gen Z turned the dermatologist into a beauty guruUrban India witnesses a surge in dermatology clinic visits, driven by teenagers and young adults seeking solutions for everyday skin concer...
22 Jun, 2025, 05.30 AM IST
Be Clinical raises Rs 2 crore seed round led by Titan CapitalThe funding will enable Be Clinical to internalise manufacturing, enhance operational efficiency, and expand its portfolio of clinically va...
14 May, 2025, 10.35 AM IST
Banana botox? Experts warn viral Gen Z skincare hack could backfireBanana peels are being touted on social media as a natural remedy for radiant, wrinkle-free skin. Influencers claim the peels work as 'natu...
01 Feb, 2025, 12.35 AM IST
Focus on men, learn from women: Zerodha's Nikhil Kamath shares the next big business idea that can shake the marketThe men's grooming market is booming. Social media is changing how men view grooming. The market is expected to grow significantly by 2030....
16 Dec, 2024, 12.13 PM IST
How Gen Z is retouching the rules of the skincare market in IndiaThese youngsters are far more conscious of what goes on to their skin, compared to millennials and Gen X. They no longer chase basic whiten...
27 Jun, 2024, 11.20 PM IST
Mama Earth CEO Ghazal Alagh cautions Indians against being too dependent on Korean beauty productsAs per the entrepreneur, due to the higher melanin content in Indian skin compared to Koreans, we are predisposed to skin concerns like tan...
13 May, 2024, 10.15 PM IST
The Ayurveda Co raises Rs 100 crore in funding led by Sixth Sense VenturesThe funding round was led by venture capital fund Sixth Sense Ventures. The round also saw participation from actress Kajal Agarwal, a few ...
13 Mar, 2023, 05.43 PM IST