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GEN Z SKINCARE
Chips or chocolates, India's brands want you to pay more for a fitter youFrom millet chips and protein-rich chocolates to science-backed skincare, FMCG companies are increasingly premiumising everyday products to...
India's upstart consumer brands are growing three times faster than the marketNew-age Indian brands are rapidly outperforming established FMCG companies, growing over three times faster and reshaping various consumer ...
Psychology says people who keep reading reviews before buying a product aren’t indecisive or stingy: Why some brains need extra certainty before buyingPsychology says the key takeaway is that many people are not necessarily worried about spending money, they are worried about making the wr...
Myntra announces End of Reason Sale starting May 29Myntra's 24th End of Reason Sale begins May 29. Millions of customers can shop over 6 million styles. Emerging brands will debut new collec...
US Stocks: Levi Strauss shares jump 10% as pricey denim sales smooth over tariff hitLevi Strauss' shares jumped about 10% on Wednesday as investors cheered its strongest quarterly revenue growth in nearly four years, with c...
Gen Z employee eats lunch on camera during online office meeting. Co-founder’s cool reaction steals the showDuring a recent virtual meeting, Anushree, embodying the lively spirit of Gen Z, turned heads and sparked laughter as she joyfully dug into...
Gen Z employee attends online meeting with neem face mask, sipping drink: What the boss said next sparks debateA viral Zoom call video featuring an employee wearing a neem face mask during a team meeting has ignited a debate on workplace professional...
Gen Z to drive USD 1.3 trillion spending in India by 2030: ReportAs we approach 2030, India's vibrant Gen Z is set to revolutionize the marketplace, representing nearly a quarter of the population and com...
Reddit overtakes TikTok in the UK as Google, Gen Z drive its riseReddit has overtaken TikTok to become the UK’s fourth most-visited social media platform, boosted by Google search changes and Gen Z usage....
Sorry, 'skincare time'. Can you join soon? Sorry, 'Maldives calling'...: HR manager quips about interview demandsA Pakistani HR professional's LinkedIn post criticizing Gen Z's work ethic has ignited a widespread debate. The post caricatured young work...
Beware of Hindicidal tongue-twistersThe article argues that Hindi is not a threat to other languages, but rather faces a threat to its own integrity. It highlights concerns ab...
From skincare to street food: Brands cash in on K-trendIndian Gen Z’s love for Korean culture, which began with BTS and K-dramas, has now spread into food, beauty, and fashion, and is gradually ...
Planet over profit: Gen Z's rulebook for brandsIndian Gen Z is prioritizing environmental consciousness, influencing their purchasing decisions. An ET Snapchat Gen Z Index reveals that 8...
From pimples to peptides: How Gen Z turned the dermatologist into a beauty guruUrban India witnesses a surge in dermatology clinic visits, driven by teenagers and young adults seeking solutions for everyday skin concer...
Be Clinical raises Rs 2 crore seed round led by Titan CapitalThe funding will enable Be Clinical to internalise manufacturing, enhance operational efficiency, and expand its portfolio of clinically va...
Banana botox? Experts warn viral Gen Z skincare hack could backfireBanana peels are being touted on social media as a natural remedy for radiant, wrinkle-free skin. Influencers claim the peels work as 'natu...
Focus on men, learn from women: Zerodha's Nikhil Kamath shares the next big business idea that can shake the marketThe men's grooming market is booming. Social media is changing how men view grooming. The market is expected to grow significantly by 2030....
How Gen Z is retouching the rules of the skincare market in IndiaThese youngsters are far more conscious of what goes on to their skin, compared to millennials and Gen X. They no longer chase basic whiten...
Mama Earth CEO Ghazal Alagh cautions Indians against being too dependent on Korean beauty productsAs per the entrepreneur, due to the higher melanin content in Indian skin compared to Koreans, we are predisposed to skin concerns like tan...
The Ayurveda Co raises Rs 100 crore in funding led by Sixth Sense VenturesThe funding round was led by venture capital fund Sixth Sense Ventures. The round also saw participation from actress Kajal Agarwal, a few ...