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Lionel Messi Net Worth: How the Argentina legend amassed his fortune as he reaches 200 international appearancesLionel Messi achieved his 200th international appearance for Argentina, joining Cristiano Ronaldo and Bader Al-Mutawa as one of football's ...- PepsiCo signs global partnership with Mercedes F1 team for Gatorade, Sting & DoritosPepsiCo is forging a global partnership with the Mercedes-AMG Petronas F1 team. This collaboration, set to begin in 2026, will feature thre...
- Campa, Lahori Zeera steal Coca-Cola, PepsiCo's thunder as market shiftsNewer soft drink brands, Campa and Lahori Zeera, are making a strong impact on the Indian market. They have doubled their combined market s...
- Venus Williams’ net worth nearly 100 times greater than fiance Andrea Preti’sVenus Williams, with an estimated net worth of $95 million, significantly surpasses her fiance, Andrea Preti, whose net worth is around $1 ...
- PepsiCo signs 5-year global sponsorship deal with Formula 1PepsiCo has signed a five-year global partnership with Formula 1, making its brands Sting Energy, Gatorade, and Doritos official partners o...
- Cooper Flagg’s net worth: Breaking down the NBA Draft prospect’s richesCooper Flagg, a standout candidate for the 2025 NBA Draft, has already amassed a significant net worth, thanks to some impressive NIL deals...
- Fastest high school sprinter ever sues Gatorade after doping ban ruins his Paris Olympics participationA Surinamese teenager, Issam Asinga, who broke the under-20 world record for 100 meters, has now sued Gatorade after being handed a four-ye...
- Lionel Messi to launch low-sugar sports drink Mas+. Check flavours, key detailsArgentine soccer legend Lionel Messi is launching a new sports drink to compete with big brands. The drink is low-sugar and has electrolyte...
- Cola companies to rope cricketers for advertisements ahead of busy cricket scheduleSoft drink giants Coca-Cola, PepsiCo, and Reliance's Campa are preparing for a "second summer" during the cricket season after the April-Ju...
- India Inc needs to invest more in sports at the grassroots level: Neeraj Chopra"There is a good amount of interest and sponsorships from corporate houses for athletes and sports players who have reached the top levels....
- Sponsors feel NBA India may be a slam dunkThe games, to take place in Mumbai on October 4 and 5, have generated interest from brands like Gatorade, Myntra, Apple and L’Oreal
- P V Sindhu signs approx 50 crore deal with Li NingThe record deal comes after compatriot Kidambi Srikanth was offered a cool Rs 35 crore by the Chinese company last month.
- Roger Enrico, PepsiCo hero in Cola war with Coke, dies at 71Enrico used a sponsorship deal with Michael Jackson to nearly pull even in the marketplace with Coca-Cola.
- BCCI scores Rs 150 cr more with new deals, creates 3 associate sponsor roles; Pepsi signs 4-yr dealAfter withdrawing its sponsorship of the Indian Premier League, beverage maker PepsiCo has signed up as the new associate sponsor.
- PepsiCo gets back on pitch with 4-year deal, to become sponsor for all one-day international and test matchesThe maker of Pepsi cola and Lay’s snacks plans to display its sports drink brand Gatorade prominently on the ground, company officials said.
- ISL organisers, franchises upbeat ahead of season 2The second edition of Indian Super League has doubled its sponsorship revenue with the franchise owners expecting to break even by the end ...
- Why Nike is desperate to keep Michael Jordan’s sponsorship money secretJordan made more than $100 million in sponsorships last year, according to his lawyers, and about $536.6 million from 2000 to 2012.
- Tiger Woods' romp has cost sponsors up to $12 bnSponsors of golf superstar Tiger Woods have lost around $5-12 bn since reports of his extramarital affairs broke out, a survey said. Profil...
- Up-and-coming sports in need of a marketing makeoverWhile few brands have the cash to become the title sponsor of a Premier League football club, up-and-coming sports offer them first-mover a...
- LG associates itself with Indian golfAfter having decided not to renew its global cricket sponsorship contract with ICC, LG Electronics on Monday announced its association with...
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