Singapore Airlines has extended its title sponsorship of the Formula 1 Singapore Grand Prix for another four years, maintaining its partner...

French luxury brand LVMH has secured a 10-year sponsorship deal with Formula 1. This partnership includes its Louis Vuitton, Moet Hennessy ...

Multidisciplinary team building cars, for the first time, built an electric variant - RFR23, specifications of which will be disclosed at l...

The series, to be known as the F1 Academy, will be subsidized by F1.

The regular Paddock Club is an exclusive and expensive world of champagne, fine dining and corporate networking along with star speakers an...

Cognizant said that it would play a key role, beyond that of a sponsor and a back end service provider.

Listings at Companies House showed six businesses were registered to a London address on May 31 and June 6 using the Force One name.

MOTOR-F1-MALAYSIA-MERCEDES:Mercedes chief Wolff still pondering Hamilton tactics

MOTOR RACING-MCLAREN/BROWN (URGENT):Motor Racing-Brown appointed McLaren executive director

MOTOR-F1-LIBERTY/:Motor racing-Gaming and gambling in Liberty's F1 growth plan

This is Etihad’s first high profile sports sponsorship in the region and comes close on the heels of the IPL being shifted to United Arab E...

Tata Sons and Tata Motors today announced their support to India's ace racer for his maiden participation in the Japanese championship Supe...

For many brands, conventional ads & sponsorship are components of marketing strategy, providing ways to build brand awareness and equity.

The company has undertaken a slew of initiatives to help subscribers connect with the teams and to experience the race at a closer level.

As India prepares to host its first ever Formula One race, a host of corporates are taking different ways to cash in on the craze generated...

Liquor baron Vijay Mallya on Wednesday acquired the stake in US private jet maker Epic for $120 million (about Rs 480 crore) in his persona...

Having created a high level of brand awareness using the medium of game shows, celebrities and movies, Lenovo in India is looking at keepin...