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India eyes return of Formula 1 by 2030: FMSCI presidentIndia is aiming to host Formula 1 by 2030. The country also plans to bring MotoGP and a World Rally Championship round by 2028. The Federat...- America’s formula for attracting Indian tech talent is hard to copy, but nations are still tryingDespite growing global competition, United States continues to be the top choice for Indian tech professionals. This enduring appeal stems ...
- PepsiCo signs 5-year global sponsorship deal with Formula 1PepsiCo has signed a five-year global partnership with Formula 1, making its brands Sting Energy, Gatorade, and Doritos official partners o...
- Singapore Airlines renews its title sponsorship of the Formula 1 Singapore Grand PrixSingapore Airlines has extended its title sponsorship of the Formula 1 Singapore Grand Prix for another four years, maintaining its partner...
- LVMH announces 10-year sponsorship deal with Formula 1French luxury brand LVMH has secured a 10-year sponsorship deal with Formula 1. This partnership includes its Louis Vuitton, Moet Hennessy ...
- IIT Madras’s race car team to make electric debutMultidisciplinary team building cars, for the first time, built an electric variant - RFR23, specifications of which will be disclosed at l...
- Formula One to launch new racing series for women driversThe series, to be known as the F1 Academy, will be subsidized by F1.
- In the age of Covid-19, Formula One’s ‘Paddock Club’ hospitality has gone virtual and it is here to stayThe regular Paddock Club is an exclusive and expensive world of champagne, fine dining and corporate networking along with star speakers an...
- Aston Martin ropes in Cognizant as its title and technology partner this yearCognizant said that it would play a key role, beyond that of a sponsor and a back end service provider.
- Vijay Mallya paves way for F1 team to be a force without IndiaListings at Companies House showed six businesses were registered to a London address on May 31 and June 6 using the Force One name.
- Mercedes chief Wolff still pondering Hamilton tacticsMOTOR-F1-MALAYSIA-MERCEDES:Mercedes chief Wolff still pondering Hamilton tactics
- Motor Racing-Brown appointed McLaren executive directorMOTOR RACING-MCLAREN/BROWN (URGENT):Motor Racing-Brown appointed McLaren executive director
- Motor racing-Gaming and gambling in Liberty's F1 growth planMOTOR-F1-LIBERTY/:Motor racing-Gaming and gambling in Liberty's F1 growth plan
- Jet Air, Etihad to sponsor Mumbai IndiansThis is Etihad’s first high profile sports sponsorship in the region and comes close on the heels of the IPL being shifted to United Arab E...
- Tata group to sponsor Narain Karthikeyan's foray into Super FormulaTata Sons and Tata Motors today announced their support to India's ace racer for his maiden participation in the Japanese championship Supe...
- Sports sponsorship: How Indian companies can increase marketing return on investmentFor many brands, conventional ads & sponsorship are components of marketing strategy, providing ways to build brand awareness and equity.
- Vodafone gears up for F1 fiesta; launches slew of offersThe company has undertaken a slew of initiatives to help subscribers connect with the teams and to experience the race at a closer level.
- Corporates, including Bharti Enterprises, Mahindra & Mahindra, Hero Motors, Mercedes and Shell, look to cash in on Indian Formula One raceAs India prepares to host its first ever Formula One race, a host of corporates are taking different ways to cash in on the craze generated...
- Mallya picks up 50 pc stake in US private jet makerLiquor baron Vijay Mallya on Wednesday acquired the stake in US private jet maker Epic for $120 million (about Rs 480 crore) in his persona...
- Lenovo turns to sports for promotionsHaving created a high level of brand awareness using the medium of game shows, celebrities and movies, Lenovo in India is looking at keepin...
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