Aston Martin ropes in Cognizant as its title and technology partner this year

Mumbai: For its return to Formula One six decades later, British luxury sports car maker Aston Martin has roped in technology services provider Cognizant as its title and technology partner this year. The team will be known as Aston Martin Cognizant Formula One™ Team.

Cognizant said that it would play a key role, beyond that of a sponsor and a back end service provider. According to the New Jersey headquarters company, it would be a "digital transformation partner" to the F1 team.

A note by Cognizant said, "The multiyear association brings real energy to the new era of Aston Martin in Formula One, with Cognizant ideally placed to empower the team with the best IT infrastructure and software solutions on the market."


Brian Humphries, CEO of Cognizant, said that the brands have much in common, "We understand the incredible power of today’s advanced technologies and how to harness them to engineer unique customer experiences. We’re excited by the promise of this deep and mutually beneficial partnership.”