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EXPERIENTIAL ENGAGEMENT
EaseMyTrip focused on long-term growth, strengthening business ecosystem: CEOEaseMyTrip is focusing on long-term growth and strengthening its business. The company sees a strong appetite for domestic tourism in India...
Lifestyle housing, senior living and second homes drive the next real estate demand wave: Industry expertsIndia's real estate sector is shifting towards lifestyle-driven decisions, with buyers prioritizing quality of life and long-term value. Gr...
“Dear Anand Mahindra…”: Vijay Kedia asks billionaire to unlock hidden tourism giant in Mahindra HolidaysAce investor Vijay Kedia has urged Anand Mahindra to unlock the “hidden tourism giant” within Mahindra Holidays, arguing that strong demand...
Zoho started work from office but to soon go partial WFH. Founder Sridhar Vembu explains why office work still mattersTech billionaire Sridhar Vembu explained his company's return to office, emphasizing the importance of practical collaboration and experien...
Quote of the day by Chinese philosopher, Confucius: ‘I hear and I forget. I see and I remember. I do and I understand.’Confucius, a renowned Chinese philosopher, advocated for kindness and personal responsibility to achieve social harmony. His famous quote h...
Pilibhit in UP to get India's first integrated Basmati, organic training-cum-demo farmIndia is set to boost its Basmati rice sector. APEDA will establish a new training and demonstration farm in Pilibhit. This facility will f...
LT Foods partners with KidZania India for immersive basmati rice factory experience for childrenLT Foods has launched a new factory experience at KidZania India. Children can now learn about Basmati rice production. They will experienc...
Indri Visitor Centre: India’s latest whisky destination where craft, culture, and whisky convergeIndia's Indri Visitor Centre emerges as a landmark in global whisky tourism, offering an immersive experience that blends heritage, innovat...
BITS Pilani opens smart manufacturing competency centre in Bengaluru to drive Industry 4.0BITS Pilani WILP has launched its Smart Manufacturing Competency Centre in Bengaluru. This centre aims to boost India's smart manufacturing...
Orange economy rises: Creativity fuels India's growth storyEmerging as a vital part of India's economic framework, the 'orange economy' harnesses creativity to generate both intellectual property an...
IIM Shillong holds 17th Annual Convocation, awards degrees to 469 graduatesIIM Shillong 17th Annual Convocation- The ceremony witnessed the conferment of degrees upon 469 graduating students, including 395 from the...
Modi lauds Prayoga’s student-led research push, cites Anveshana modelPrime Minister Narendra Modi lauded Bengaluru's Prayoga Institute of Education Research and its Anveshana program in his Mann Ki Baat addre...
PVR INOX bets on ‘outing’ culture with luxury West Delhi playPVR INOX is doubling down on premium, experience-led cinemas with a new multiplex in West Delhi, betting on “outing” demand as audiences se...
Digital advertising surge and live experiences push India’s M&E sector past Rs 2.78 lakh croreIndia's media and entertainment sector achieved significant growth in 2025, reaching Rs 2,78,000 crore. Digital media led this expansion, b...
To promote India, IATO body undertakes road shows in EuropeThe Indian Association of Tour Operators recently held a roadshow across Europe. Engagements took place in Frankfurt, Paris, and Amsterdam....
India’s Rs 13,000 crore live events market fuelling experiential marketing push: BookMyShow–EY reportIndia live events: The report, titled Beyond Attention. Into Immersion, found that 78% of Indian consumers prefer spending on experiences o...
MakeMyTrip launches Experiences for travellersAfter Airbnb and Cleartrip, India's largest OTA MakeMyTrip has also forayed into 'Experiences' launching a series of standalone and curated...