To promote India, IATO body undertakes road shows in Europe

India's apex inbound tour operator body Indian Association of Tour Operators body (IATO) said on Thursday that it undertook a roadshow- Namaste India Showcase across different countries in Europe to directly engage with global travel markets.

IATO said as part of a multi-city European roadshow, engagements were 'successfully held' across Frankfurt (Germany), Paris(France), and Amsterdam( Holland) to strengthen and promote inbound tourism from these countries into India. IATO said the initiative was supported by the Ministry of Tourism and Indian missions in the respective countries. Air India and Travel Turtle provided key logistical support for the roadshows.

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The initiative across European city was designed to promote India’s tourism offerings through direct engagement with key European travel agents and tour operators following ITB Berlin.

IATO said the showcase created a focused B2B platform for Indian tourism stakeholders to interact with travel professionals across the three cities, enabling deeper destination awareness and strengthening business relationships with partners who actively promote India in their respective markets.

Across the roadshow, travel professionals engaged in discussions around evolving traveller preferences, experiential itineraries, cultural immersion, luxury travel, and wellness tourism segments that continue to resonate strongly with European travellers all with the objective of showcasing India’s tourism offering.

Ravi Gosain, president of IATO said Europe continues to be an important source market for India, and initiatives like the Namaste India Showcase allow the industry body to build meaningful relationships with travel professionals who actively promote India as a destination.

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"Through this tri-city engagement, we were able to showcase the depth and diversity of India’s tourism experiences while strengthening collaborations with key travel partners across these markets. The positive response from the travel trade further reinforces the growing interest in India among European travellers," he added.