Vrutika Patel AI: An AI-generated influencer named Vrutika Patel, with over a lakh followers and 300 paid subscribers, is sparking debate a...

Rising input costs and shrinking demand are squeezing smaller brands, with consumer spending projected to drop 5-6% next quarter. D2C brand...

For the last five years, the theme on the street has mostly been: Buy today, expect comfort tomorrow. But some of the better wealth-creatin...

From fast fashion and global aspirations to diversified product categories and lightbulb moments, Keshwani elucidates the journey that help...

Alaya By Stage3, an Indian wear brand, secured seed funding. The capital will boost operations and supply chain. AI integration will enhanc...

Ethnic fashion sales are down this festive season. Consumers, especially younger urban shoppers, prefer western and fusion wear for comfort...

The much-awaited Myntra Fashion Carnival 2025 is live from May 1st to May 8th, bringing incredible savings your way! As part of the Myntra ...

The Myntra Big Brands Bash is here, and it's the shopping event you have been waiting for! Starting April 25th till 27th, this exciting Myn...

Ethnic wear brands targeting the Gen Z population and offering a variety of Indian wear products are attracting interest from venture inves...

Libas started going offline about 18 months ago and operates 15 store across the country. It plans to open 200 stores by 2026. “The organis...

Bestseller is closing its Indian ethnic wear brand Indifusion due to poor sales and shifting consumer trends. The company, known for wester...

The retailer's performance mimics the overall trend in the apparel and lifestyle segment where rivals including Shoppers Stop, Tata-owned T...

Making a strong statement has always been at the heart of menswear.

The e-commerce giant’s fashion category which was launched in India in September 2013 with watches and fashion jewellery has since then see...

The company will target the NRI market with a new portal yepmeworld.com that will also act as a test-marketing site to gauge international ...

Online fashion brand Yepme aims to sell global fashion apparel in international markets, the first homegrown online retailer to do so.

A ranch of regional ethnic wear brands such as Jaipur’s Kilol, Hyderabad’s Neeru’s and Lucknow-based Jashn is making a mark on the country’...