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ETHNIC FASHION TREND
Vrutika Patel AI: This Insta woman looks real, posts daily, has a lakh followers and earns ₹1 lakh a month, but she is not realVrutika Patel AI: An AI-generated influencer named Vrutika Patel, with over a lakh followers and 300 paid subscribers, is sparking debate a...
D2C brands feel the pinch as consumers cut spendingRising input costs and shrinking demand are squeezing smaller brands, with consumer spending projected to drop 5-6% next quarter. D2C brand...
For investors with patience, experience, and anxiety appetite: 5 stocks from different sectors with upside potential of up to 21%For the last five years, the theme on the street has mostly been: Buy today, expect comfort tomorrow. But some of the better wealth-creatin...
How the Rs 700 crore Libas brand is taking on Zara and H&MFrom fast fashion and global aspirations to diversified product categories and lightbulb moments, Keshwani elucidates the journey that help...
Alaya By Stage3 raises seed funding to scale AI-led expansion in India’s ethnic wear marketAlaya By Stage3, an Indian wear brand, secured seed funding. The capital will boost operations and supply chain. AI integration will enhanc...
Fusion wear becomes Diwali Showstopper as shoppers prefer stylish dresses, suits over traditional outfitsEthnic fashion sales are down this festive season. Consumers, especially younger urban shoppers, prefer western and fusion wear for comfort...
Myntra Fashion Carnival 2025: Unlock 50-80% Off on Stunning Women’s Ethnic WearThe much-awaited Myntra Fashion Carnival 2025 is live from May 1st to May 8th, bringing incredible savings your way! As part of the Myntra ...
Myntra Big Brands Bash 2025: Grab 40-80% Off on Women’s Fashion, Accessories & More!The Myntra Big Brands Bash is here, and it's the shopping event you have been waiting for! Starting April 25th till 27th, this exciting Myn...
7 Simple Kurta Looks You Can Copy from Celebrities This SummerStay stylish and comfortable all summer with these celebrity-inspired kurta looks
Winning design: As Gen Z shoppers take fancy to Indian wear, venture investors look to stitch dealsEthnic wear brands targeting the Gen Z population and offering a variety of Indian wear products are attracting interest from venture inves...
Ethnic fashion brand Libas raises Rs 150 crore from ICICI VentureLibas started going offline about 18 months ago and operates 15 store across the country. It plans to open 200 stores by 2026. “The organis...
Indian wear business slows down in times of fast fashionBestseller is closing its Indian ethnic wear brand Indifusion due to poor sales and shifting consumer trends. The company, known for wester...
Fabindia slips into losses in FY21, revenues drop 30% to Rs 1,059 crThe retailer's performance mimics the overall trend in the apparel and lifestyle segment where rivals including Shoppers Stop, Tata-owned T...
Beyond androgyny & gender fluidity: Why Ujjawal Dubey feels monochrome palette does justice to menswearMaking a strong statement has always been at the heart of menswear.
Amazon Fashion witnesses more than 50% of its demand from tier-2 citiesThe e-commerce giant’s fashion category which was launched in India in September 2013 with watches and fashion jewellery has since then see...
Online fashion brand Yepme goes globalThe company will target the NRI market with a new portal yepmeworld.com that will also act as a test-marketing site to gauge international ...
- Small brands go big with ethnic wear
A ranch of regional ethnic wear brands such as Jaipur’s Kilol, Hyderabad’s Neeru’s and Lucknow-based Jashn is making a mark on the country’...