Sports sponsorship tops Rs 9k cr in Indiahe growth was primarily driven by media spends and on-ground sponsorship around cricket with the IPL and the ICC World Cup giving a big pus...
13 Mar, 2020, 08.18 AM IST
Sports leagues not the formula to make India win at world stage, says Group M's Vinit KarnikAccording to the business head of ESP Properties at Group M, if you identify the purpose of a sport, the medals will follow.
02 Oct, 2019, 08.00 AM IST
BCCI ropes in Dream11, ACC Cement, Hyundai as official sponsors for next four yearsAt Rs 2.59 crore per match, the three sponsors will cough up 73% more than previous cycle
23 Aug, 2019, 10.15 PM IST
India film marketing spends touch Rs 606 crore in 2018Out of the total spend, television and digital alone have cornered almost 75% of the pie.
28 May, 2019, 02.39 PM IST
Akshay Kumar pips Khans in celeb endorsementsThe Top 10 Celebrities’ endorsement value grew 20% over 2017, touching a whopping Rs 605 crore.
28 May, 2019, 06.51 AM IST
IOB looks to raise Rs 850 crore via sale of non-core assetsThe city-based bank said it plans to raise the amount from sale of properties and investments.
06 May, 2019, 08.48 PM IST
India sports sponsorship grew 12% to reach Rs 7,762 cr in 2018While Kabaddi upped the ante, football declined from the 2017 levels that were bolstered by the U17 FIFA World Cup.
04 Apr, 2019, 05.38 PM IST
Cricket overkill may hit ad revenues: BroadcastersHeavy spending is also likely during the general elections in April-May and is likely to draw a big chunk of advertising dollars.
27 Feb, 2019, 12.27 PM IST
Sports advertising crosses $1 billion mark2017 is the inflection year where we have seen that not just cricket but other sports have also seen a massive growth, says Vinit Karnik, b...
22 Mar, 2018, 10.12 AM IST
Sports advertising crosses $1 billion mark, contributes 12% of overall ad expenditure: ReportThe fifth edition of the report also points out that sports advertising has contributed almost 12% to the total advertising pie of Rs 61,26...
21 Mar, 2018, 07.12 PM IST
Showbiz report shows potential of Indian moviesThe report, released here Wednesday, points out that the total co-branded marketing media spends for Hindi films have reached approximately...
14 Dec, 2017, 01.53 AM IST
Sports sponsorship industry in India grew at 19.33 per cent in 2016: ReportThe media spends rose 24.63 per cent to Rs 3510.8 crore from Rs 2816.9 crore, the ESP Properties - SportzPower report said.
17 Mar, 2017, 12.50 AM IST
2017 will usher in new era for sports, entertainment: ReportOverhaul of measurement metrics tops GroupM unit’s list of 10 trends that will shape the industry in India.
09 Jan, 2017, 12.35 AM IST
Tough battle on cards for IPL media rights; India rights alone could fetch Rs 20k - Rs27k-croreOut of 16 tenders picked up so far, there are the usual suspects like Star India and SPN, which everyone believes, will be the only fighter...
10 Oct, 2016, 12.25 AM IST
Sports sponsorship in India up by 12 per cent last yearAccording to a report sports sponsorship grew by 12.3% last year to Rs. 51,854 mn in the country and even as cricket continues to be the bi...
06 Apr, 2016, 04.16 PM IST
For advertisers, sport is no longer just cricket; Kabaddi, football are fast catching up on ad spendsEven as cricket remains the most watched sport, its share in ad spends is down by almost a third, says a report that has studied the busine...
06 Apr, 2016, 03.21 AM IST
Sports, music fests to be trendsetters in 2016Longer sporting seasons, e-sport tournaments and music festivals will play a key role in audience engagement this year.
07 Jan, 2016, 03.52 AM IST