Reckitt Benckiser's rare reflection: India a big growth driverReckitt Benckiser's CEO, Kris Licht, highlighted India as a key growth driver, anticipating sustained strong volume growth alongside China....
Durex makes India condom push for women, rural consumersReckitt Benckiser, the world's largest condom maker, is shifting its focus in India to target women and rural consumers. With changing atti...
Brands ride on Oscar winners: Cos join celebrations with memes, ads on ‘Naatu Naatu’ & ‘The Elephant Whisperers’Brands from ecommerce firms Zomato, Swiggy, Dunzo and Meesho, to restaurant chain KFC, banks Kotak Mahindra and AU Bank, insurance firm HDF...
Messi magic finds its way in Amul creative; Netflix, Durex shower love on GOAT, Dunzo feels for MbappeAs the dust settled, brands joined in to congratulate the winning team, and captain.
RB's toilet cleaning brand Harpic reaches 2 cr households, Durex gains market shareBesides, the company has also seen an increase in sales of its sexual wellbeing brand, Durex, during the July-September quarter in emerging...
Potential for growth in ecommerce, pharmacy: Reckitt Benckiser global CEORB global chief executive Laxman Narasimhan said, “We have created a clear roadmap of growth for each space that leads up to a company that...
#SeduceSomeoneInFourWords sets Twitter ablaze with memes & witty responses; Netflix & Durex India respondThe challenge took the Twitterverse by storm on Thursday morning.
Reckitt Benckiser retains Media Agency InitiativeInitiative will continue to handle media planning and buying duties, including digital, for all brands under RB, including recently acquire...
Advertisers seek content guidelines for condom adsRohit Ohri, group chairman at advertising agency FCB India, said the I&B ministry’s clarification “makes sense” as “only objectionable ads ...
No child's play: Condom ads banned from 6 am to 10 pm in IndiaThe government on Monday strictly asked TV channels not to air advertisements selling and promoting condoms because these are "indecent esp...
Jeans are easier to buy than condoms in India: Can Durex's new strategy break the taboo?The packaging makeover is aimed at normalising sex and condoms.
Reckitt Benckiser eyes 10% sales from e-commerce in IndiaLast year, RB had stated that India would soon be among its top three markets globally, with health and hygiene business led by power brand...
Marketers find a gold mine in Facebook’s data troveSome advertisers in the FMCG sector have been conducting experiments with Facebook to make use of the platform’s enormous data reserves col...
Cannes Lions: No metals for team India on day fourAfter winning 11 Lions and a Grand Prix, India had a gong-less night at the awards on the fourth day of Cannes Lions.
- Reckitt exits TTK-LIG, sells stake to TTK for Rs 150 crore
The over one-and-half-year tussle between TTK Group and Reckitt Benckiser was settled Friday, with Reckitt Benckiser selling its 49.87% sta...
- Durex losing market grip due to legal tussle between Reckitt Benckiser & TTK group regarding their condom-making JV
Chances are you won't easily find the world's favourite condom Durex on retail shelves across the world.
- TTK eyes 10% share in non-subsidised Indian condom market
NEW DELHI: TTK-LIG, makers of the Durex brand of condom in India, today said it plans to increase its market share to 10 per cent of the no...