TTK eyes 10% share in non-subsidised Indian condom market

"We are aiming to increase our market share to 10 per cent from the current 3 per cent in the non-subsidised condoms market in the country in the next two years," TTK-LIG Group Product Manager Vishal Vyas told PTI.

According to figures released by Nielson in August, the condom market in India in the non-subsidised segment is pegged at 800 million pieces which amounts to nearly Rs 200 crore.

The other vertical, the subsidised segment is pegged at around Rs 772 crore, which is mainly supported by government's various family welfare programmes.

In order to achieve its targets, the company will be introducing a host of new products and bolster its portfolio in the sexual wellness segment, he added.

It has already introduced the Durex Massage gel, which is priced at Rs 500 for a bottle of 200 ml.

The company, which manufactures condoms in its three facilities in Tamil Nadu, is also aiming to increase its exports share in the next two years.

"Nearly 40-45 per cent of the condoms globally are supplied by our facilities in India, which can also go up considerably," Vyas said.

The three facilities at Chennai, Puducherry and Virudhnagar produce nearly 1.8 billion condom pieces annually.

The company that sells brands, including Durex and Kohinoor, is a 50-50 joint venture between India's TTK and SSL International Plc of UK.