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DILEN GANDHI
Brands across key categories tap nano influencers for wider reachAnil Chilla, chief digital officer at L’Oréal India said the company recently engaged with nano influencers for the launch of its L’Oréal P...
23 Sep, 2020, 12.15 PM IST
How brands are helping customers navigate the new worldConsumption patterns have been changing in line with new routines. We are noticing new types of playlists on our platform. Recipe playlists...
19 Sep, 2020, 03.07 PM IST
PepsiCo India, Airtel ink co-branding pact; prepaid users to get free 4G data on Pepsi snack buysUnder the Pepsi-Airtel pact that goes live September 1, India’s second-largest telco will get its branding splashed on packs of Lay’s, Kurk...
31 Aug, 2020, 02.20 PM IST
PepsiCo partners with Dunzo to deliver its food brandsAs part of the initiative, Dunzo would host Lay's e-store on its app and would deliver products within an hour of ordering.
26 May, 2020, 05.58 PM IST
Love on the small screen: Alia, Ranbir 'smile', sign first joint endorsement deal with Lay'sThe actors will feature in a series of videos as part of the campaign.
04 Oct, 2019, 05.34 PM IST
Oat sales buck slowdown trendThe organised breakfast cereal market in India is estimated at Rs 1,400 crore, with oats being the fastest-growing category, with around 30...
28 Sep, 2019, 11.02 AM IST
Pepsi to spice up regional focus with papadamThe company said it is constantly transforming its snacks portfolio to expand its consumer base and south India is a key market for its foo...
30 May, 2019, 07.49 AM IST
Rs 5 packs a punch in fast-moving snacksGrowing at a healthy double-digit rate, snacks has emerged as one of the fastest growing FMCG categories, with more than 7 million shops. A...
12 Apr, 2019, 10.55 AM IST