Searched for
DILEN GANDHI
Advertising campaigns match rapid shifts in pandemic influenced marketIf Dettol told stories this year through its packaging in a disruptive manner, Lifebuoy earlier last year launched a public service announc...- Reboot & Refresh 2.0: The new Indian marketing playbookWith consumer sentiments and household spending still low, Brand Equity finds that leading advertisers are exploring newer approaches to ma...
- Reckitt to replace Dettol logo with unsung COVID-19 storiesReckitt has been extensively leveraging the Indian government’s Swachh Bharat campaign, which has paid off for its hygiene portfolio leadin...
- Brands across key categories tap nano influencers for wider reachAnil Chilla, chief digital officer at L’Oréal India said the company recently engaged with nano influencers for the launch of its L’Oréal P...
- How brands are helping customers navigate the new worldConsumption patterns have been changing in line with new routines. We are noticing new types of playlists on our platform. Recipe playlists...
- PepsiCo India, Airtel ink co-branding pact; prepaid users to get free 4G data on Pepsi snack buysUnder the Pepsi-Airtel pact that goes live September 1, India’s second-largest telco will get its branding splashed on packs of Lay’s, Kurk...
- PepsiCo partners with Dunzo to deliver its food brandsAs part of the initiative, Dunzo would host Lay's e-store on its app and would deliver products within an hour of ordering.
- Love on the small screen: Alia, Ranbir 'smile', sign first joint endorsement deal with Lay'sThe actors will feature in a series of videos as part of the campaign.
- Oat sales buck slowdown trendThe organised breakfast cereal market in India is estimated at Rs 1,400 crore, with oats being the fastest-growing category, with around 30...
- Pepsi to spice up regional focus with papadamThe company said it is constantly transforming its snacks portfolio to expand its consumer base and south India is a key market for its foo...
- Rs 5 packs a punch in fast-moving snacksGrowing at a healthy double-digit rate, snacks has emerged as one of the fastest growing FMCG categories, with more than 7 million shops. A...
Load More
