Jaypee PowerVentures, one of India's largest private hydropower producer, has recently released its TV ad campaign, conceptualized by Mudra...

As sale of recorded music drops and a growing number of youngsters and urban professionals lap up non-filmy music from small bands, indepen...

The falling cost of consumer electronics is forcing manufacturers, including Samsung, Sony and Philips, to differentiate their brands in an...

Encouraging customer loyalty has long been a goal of brand marketers, on the grounds that it is cheaper to retain customers than recruit ne...

The US-based global ad agency conglomerate, the $6.2-billion Inter Public Group’s (IPG) recent buy of Lintas’ majority stake to gain full c...