Looksmaxxing blurs line between essential and discretionary for GenZ shoppers: Myntra HeadMyntra is seeing over 30% growth in orders and customers this year as Gen Z accounts for half its customer base. Head of Myntra Sharon Pais...
15 Oct, 2026, 05.31 PM IST
Maison D’Arome wants India to say oui to luxury perfumes without the heavy price tagMaison D'Arome has introduced a collection of premium perfumes in India aimed at discernible consumers. The brand asserts its fragrances ar...
15 Oct, 2026, 02.10 PM IST
Skyroot eyes funding boost; MDR deferment cheers D2C brandsHappy Thursday! Skyroot is eyeing a big funding round as it gears up to scale rocket production. This and more in today’s ETtech Morning Di...
15 Oct, 2026, 07.52 AM IST
UPI MDR deferment gives D2C brands festive-season margin reliefThe new MDR framework on UPI was expected to impact D2C brands operating in low-margin categories such as consumer electronics, fashion and...
15 Oct, 2026, 06.00 AM IST
General Atlantic, ChrysCapital in talks to invest Rs 300-400 crore in ice cream brand Hocco; valuation may jump 80%The company’s valuation could rise to Rs 4,000-4,500 crore from Rs 2,500 crore, driven by rapid topline growth at the company founded by An...
14 Oct, 2026, 05.50 PM IST
'D2C brands need distribution shift to scale up to 500 crore revenue'In India, emerging direct-to-consumer (D2C) brands have the potential to generate Rs 100 crore in revenue within a span of two to four year...
14 Oct, 2026, 12.59 AM IST
Salons double festive makeover prices as Navratri demand surges, costs riseSalons and services apps have increased their prices significantly due to a surge in demand for festive services. The rise in costs is attr...
12 Oct, 2026, 10.10 AM IST
From paneer to pizza, FSSAI puts India’s ₹200 lakh crore consumer boom to the test. Who pays?The FSSAI's escalated enforcement in consumer sectors in India has led to increased compliance costs for companies. Many brands are now ree...
12 Oct, 2026, 09.34 AM IST
FMCG majors in race for big bite of snacks brand FarmleyMultiple FMCG companies are expressing interest in acquiring stakes in the healthy snacking brand Farmley. A group of early investors with ...
12 Oct, 2026, 01.05 AM IST
Ayurveda-focused D2C startup Nat Habit raises Rs 142 crore Led by Trident Growth PartnersThe round saw participation from Physis Capital and Hero Family Office including existing investors Bertelsmann India Investments, Mirabili...
10 Oct, 2026, 07.39 PM IST
GAIL launches Season 2 of ‘Wah Kya Energy Hai’ campaign with new anthemGAIL (India) has launched the second season of its consumer awareness campaign called Wah Kya Energy Hai. The campaign includes four short ...
10 Oct, 2026, 04.03 PM IST
Startup of the Year Groww bets on scale; Qcomm sparks festive credit surgeHappy Thursday! Groww is betting its newer businesses will take a bigger slice of its income. This and more in today’s ETtech Morning Dispa...
08 Oct, 2026, 07.28 AM IST
Quick commerce fuels festive credit demand as brands seek working capitalIndifi has seen a roughly 50% increase in disbursements to quick commerce-focussed sellers compared to previous years. “Quick commerce is a...
08 Oct, 2026, 06.00 AM IST
Myntra's Big Fashion Festival returns Oct 8 at Midnight with 8 mn+ styles, celebrity collabs and 100+ new launchesMyntra will launch its Big Fashion Festival on October 8. This year, the festival will showcase over 21,000 brands and more than 8 million ...
07 Oct, 2026, 09.36 PM IST
Marico raises stake in Plix owner to 84%Marico acquired a further 24.09% stake in Satiya on Monday for Rs 1,012.03 crore, taking its holding from 60% to 84.09% on a fully diluted ...
06 Oct, 2026, 05.17 PM IST
Kitchen and bathroom fittings brand Lorazzo raises Rs 15 crore funding led by SauceThe startup plans to use the funding to expand its offline presence, invest in brand building, product development and research and develop...
06 Oct, 2026, 06.00 AM IST
Instamart says one in 10 baskets contains Noice products, announces expansion“At Instamart, we're building a differentiated, high-quality assortment that consumers can trust and brands can grow with. Noice is key to ...
05 Oct, 2026, 08.24 PM IST