Be objective and fair: China after IOA drops Li Ning as kit sponsor for OlympicsThe decision to part ways with the sportswear company was taken by the IOA on Tuesday, a week after unveiling the kits in the presence of s...
09 Jun, 2021, 03.54 PM IST
Ahead of IPL, Vivo signs Virat Kohli as brand ambassadorVivo is the title sponsor of the Indian Premier League cricket tournament.
07 Apr, 2021, 02.29 PM IST
Traders’ body writes to sports minister, seeks immediate intervention in IPL title sponsorshipIn its letter, CAIT has called out BCCI for its “sheer insensitive nature” and for having “absolutely no sympathies with the Indian soldier...
21 Aug, 2020, 12.14 AM IST
View: The Indian Premier League (IPL) and the bane of popularityThe Indian Premier League is a star that has been burning brighter and brighter for over a decade now, spreading light of knowledge and wea...
14 Aug, 2020, 01.24 PM IST
Indo-China border tensions: Traders body blasts BCCI for retaining Vivo as main IPL sponsorThe Confederation of All India Traders (CAIT) said that BCCI's decision “smacks” of “its lust for money” and questioned the urgency of the ...
03 Aug, 2020, 02.48 PM IST
CAIT seeks 'country of origin' info on all products sold through e-commerce portalsTrader's body CAIT has urged Commerce and Industry Minister Piyush Goyal to make it mandatory for every e-commerce portal to mention 'count...
21 Jun, 2020, 07.59 PM IST
Indo-China clash: IPL governing council to review sponsorship dealsVivo had picked up the IPL title sponsorship rights for Rs 2,199 crore for five years in 2018, which results in the Chinese smartphone make...
19 Jun, 2020, 11.51 PM IST
Samsung may ring on Vivo’s pitch at the IPLThe deal involves Samsung branding to be displayed on the front of players’ jerseys, training jerseys, players’ dugouts, perimeter boards, ...
05 Apr, 2018, 07.19 AM IST
All IPL spots sold even before a ball is bowledIPL has been the biggest platform for several brands in India, as it is the most popular sporting event in the country.
03 Apr, 2017, 12.19 AM IST
Jio, Vivo in race for team India sponsorship rightsDBS Bank roped in Sachin Tendulkar last year as its brand ambassador and believes this sponsorship will help the company establish its bran...
02 Mar, 2017, 01.39 AM IST
Cricket gaining popularity in baseball-crazy JapanJapan's cricketing roots stretch back to 1863, when British merchants and Royal Navy officers played a friendly match on a grassless patch ...
31 Jul, 2016, 05.33 PM IST
PepsiCo gets back on pitch with 4-year deal, to become sponsor for all one-day international and test matchesThe maker of Pepsi cola and Lay’s snacks plans to display its sports drink brand Gatorade prominently on the ground, company officials said.
19 Feb, 2016, 01.25 AM IST
During IPL 9, ad spend may race to Rs 1,200 croreThe controversies that have bedevilled the Indian Premier League don’t seem to have dented its value as an advertising property.
02 Feb, 2016, 04.25 PM IST
Four companies that are backing a range of sports apart from cricketChairman Pawan Munjal, a sports enthusiast and a keen golfer, is the past chairman of the Asian PGA Tour board of directors.
15 Nov, 2015, 04.29 AM IST
Vivo to spend Rs 100 crore annually on marketing, says CEO Alex FengVivo Mobile India will spend Rs 100 crore annually on marketing and advertising to leverage its association as the new title sponsor of the...
05 Nov, 2015, 04.14 AM IST
Chinese handset maker Vivo furnishes bank guarantee, confirms IPL title sponsorshipChinese mobile phone manufacturer vivo has presented a bank guarantee that was required to confirm it as the title sponsor of the Indian Pr...
21 Oct, 2015, 04.59 PM IST
Making the most of Indian multitudes from Madison Square Garden to Melbourne Cricket GroundNotwithstanding recent aberrations, it’s no coincidence that Indian performance overseas has improved in recent years given this home away ...
26 Feb, 2015, 12.02 PM IST