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On This Day in History, July 1: Terminator 2 premiers, Dominion of Canada is formed, Bretton Woods Conference opens, Hong Kong returns to China, Sony Walkman debuts, Princess Diana is born and other key eventsOn This Day in History, July 1 marks a date shaped by major military campaigns, nation-building, scientific breakthroughs and cultural mile...
On This Day in History, June 22: Fast & Furious release, France surrenders, Germany invades Soviet Union, Napoleon abdicates, Galileo recants, Maradona's Hand of God, G.I. Bill signed and other eventsOn This Day in History, June 22 witnessed Germany's invasion of the Soviet Union, Napoleon's second abdication, Galileo's recantation befor...
IPL sponsors may get 1-year pro-rata extensionThe issue is that title sponsor Vivo's deal will now end in 2023, while the other official partners-Dream11, Unacademy, Cred, Upstox and Ta...
Be objective and fair: China after IOA drops Li Ning as kit sponsor for OlympicsThe decision to part ways with the sportswear company was taken by the IOA on Tuesday, a week after unveiling the kits in the presence of s...
Ahead of IPL, Vivo signs Virat Kohli as brand ambassadorVivo is the title sponsor of the Indian Premier League cricket tournament.
Traders’ body writes to sports minister, seeks immediate intervention in IPL title sponsorshipIn its letter, CAIT has called out BCCI for its “sheer insensitive nature” and for having “absolutely no sympathies with the Indian soldier...
View: The Indian Premier League (IPL) and the bane of popularityThe Indian Premier League is a star that has been burning brighter and brighter for over a decade now, spreading light of knowledge and wea...
Indo-China border tensions: Traders body blasts BCCI for retaining Vivo as main IPL sponsorThe Confederation of All India Traders (CAIT) said that BCCI's decision “smacks” of “its lust for money” and questioned the urgency of the ...
CAIT seeks 'country of origin' info on all products sold through e-commerce portalsTrader's body CAIT has urged Commerce and Industry Minister Piyush Goyal to make it mandatory for every e-commerce portal to mention 'count...
Indo-China clash: IPL governing council to review sponsorship dealsVivo had picked up the IPL title sponsorship rights for Rs 2,199 crore for five years in 2018, which results in the Chinese smartphone make...
Samsung may ring on Vivo’s pitch at the IPLThe deal involves Samsung branding to be displayed on the front of players’ jerseys, training jerseys, players’ dugouts, perimeter boards, ...
All IPL spots sold even before a ball is bowledIPL has been the biggest platform for several brands in India, as it is the most popular sporting event in the country.
Jio, Vivo in race for team India sponsorship rightsDBS Bank roped in Sachin Tendulkar last year as its brand ambassador and believes this sponsorship will help the company establish its bran...
Cricket gaining popularity in baseball-crazy JapanJapan's cricketing roots stretch back to 1863, when British merchants and Royal Navy officers played a friendly match on a grassless patch ...
PepsiCo gets back on pitch with 4-year deal, to become sponsor for all one-day international and test matchesThe maker of Pepsi cola and Lay’s snacks plans to display its sports drink brand Gatorade prominently on the ground, company officials said.
During IPL 9, ad spend may race to Rs 1,200 croreThe controversies that have bedevilled the Indian Premier League don’t seem to have dented its value as an advertising property.
Four companies that are backing a range of sports apart from cricketChairman Pawan Munjal, a sports enthusiast and a keen golfer, is the past chairman of the Asian PGA Tour board of directors.
Vivo to spend Rs 100 crore annually on marketing, says CEO Alex FengVivo Mobile India will spend Rs 100 crore annually on marketing and advertising to leverage its association as the new title sponsor of the...
Chinese handset maker Vivo furnishes bank guarantee, confirms IPL title sponsorshipChinese mobile phone manufacturer vivo has presented a bank guarantee that was required to confirm it as the title sponsor of the Indian Pr...
Making the most of Indian multitudes from Madison Square Garden to Melbourne Cricket GroundNotwithstanding recent aberrations, it’s no coincidence that Indian performance overseas has improved in recent years given this home away ...