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MeitY planning strict protocol for swift takedown of CSEAM contentThe standard operating procedure (SOP) will be modelled on a similar protocol created earlier to tackle the spread of non-consensual imager...
YouTube to distribute ISL for free as Sony bags TV, digital rights for 2026-27 seasonThe Indian Super League has announced a partnership with YouTube for its 2026-27 season broadcasting. All 163 matches will be streamed live...
‘English with Dehati Madam’ filmed despite husband’s scolding, then Priyanka Chopra shared her video on Instagram, video crosses 30 millionYashoda Lodhi, known as ‘English with Dehati Madam’, has seen her online following grow after Priyanka Chopra shared her farm video on Inst...
50 Cent took Vitaminwater equity rather than just an endorsement check; when Coca-Cola bought Glacéau for $4.1 billion in 2007, Forbes says he made $100 millionIn a bold move, 50 Cent opted for equity over cash when he partnered with the relatively obscure beverage company, Glacéau. After a success...
JioHotstar expands international footprint with MENA launchIn an exciting move, JioHotstar has unveiled its streaming platform for the Middle East and North Africa, partnering with STARZPLAY. The co...
Australian student built a $10 million cable business - why she sold it and launched The Content FolkNicole Kersh launched 4Cabling from her parents’ garage in 2004. The venture flourished, amassing $10 million in revenue before its sale in...
Meesho shares jump 6% as content commerce NMV grows 152% in Q2. Buy, sell or hold the stock?Meesho shares rose after strong growth in its Content Commerce business, with NMV increasing 152% year-on-year. Brokerages remain divided, ...
AWL Agri Business shares climb 4% as Q2 revenue rises 24% YoY, Food & FMCG posts record quarterly revenueAWL Agri Business shares rose nearly 4% after Q2 revenue grew 24% year-on-year, driven by strong performance in Food & FMCG and Industry Es...
Woman wants to quit 'cosy IT job' to join Farah Khan’s YouTube crew. How did the director react to her viral job pitch?Content creator Ashima Sahni expressed her interest in joining Farah Khan's YouTube production team. She shared a video explaining her desi...
‘Rs 3.5 lakh weekly rental for a 3BHK’: Man compares expensive living costs in Europe with India after his one-week stay in a Barcelona AirbnbIndian founder shared a video of his three bedroom Airbnb in Barcelona after the one week stay cost him Rs 3.5 lakh. His walkthrough of the...
Everyone wants your attention. Media is changing because of itThe media and entertainment industry has evolved into a content and attention economy, highlighting the need for integration. As consumers ...
ETtech Infographic: YouTube says it added Rs 18,000 crore to India’s GDPIndian channels uploaded over 160 million hours of content in the past year, per YouTube. Learnings (education) was a big use case. About 8...
Broadcast industry seeks TRAI NTO impact review as media landscape shiftsIndustry executives are calling for TRAI to reassess the New Tariff Order's impact on media regulations. They emphasize the need for lighte...
10 years of Jio: Special JioBharat offer brings 4G upgrade at an affordable priceJio celebrates its decade-long journey of connectivity in India with a new offer for JioBharat phones. The Anniversary Offer aims to facili...
India prominent market for Canon; plans to expand retail network by 2027: India CEO NomuraCanon India has ambitious plans to grow by reaching over 10,000 active resellers by 2027. The company anticipates growing demand in smaller...
YouTube ecosystem adds over Rs 18,000 crore to India's GDP, supports 9.6 lakh jobs in 2025The findings point to a significant shift in India's digital creator landscape, where independent content creators are increasingly evolvin...
As microdrama content explodes, ShareChat says the algorithm could determine what gets seenCharan said falling production costs and the use of artificial intelligence would lead to more stories being produced at greater speed. As ...