Sports sponsorship is a significant driver of sales for apparel manufacturers, hence England and Spain's success in the Women's World Cup f...

Manchester United, whose US owners have been considering selling the Premier League club, will return to the lucrative UEFA Champions Leagu...

Manchester United has signed a 10-year sponsorship deal with Adidas, worth £900m ($1.1bn), which renews the English football club’s longsta...

Puma had lined up a whole host of celebrities for the event including boxing world champion MC Mary Kom, member of Tokyo Olympics Hockey br...

As a part of the deal, Puma and Mumbai City FC will also support grassroots programmes and youth initiatives.

Masaba Gupta’s Puma range will be sold through the sportswear brand’s online channel and one flagship store in Mumbai.

The actress has signed a two-year partnership with the sportswear brand.

Table tennis player Manika Batra was signed as the brand ambassador of global nutrition company Herbalife last week and two brands are in t...

ATHLETICS-MARATHON/BREAKING2-HALFWAY (PIX, TV):Athletics-Kipchoge on pace for sub-two hour marathon

GOLF-WOODS-EQUIPMENT:Tiger Woods now a TaylorMade man

GOLF-WOODS/EQUIPMENT:Golf-Woods now a TaylorMade man

SOCCER-SPAIN-FCB:Barcelona sign new four-year sponsorship deal with Rakuten

SOCCER-SPAIN-FCB/ (UPDATE 1):UPDATE 1-Soccer-Barcelona sign new four-year sponsorship deal with Rakuten

Adidas said it shares its vision with Reliance Foundation Youth Sports of encouraging sports at the grassroots level in India.

Both the teams that broke into the final - Argentina and Germany, were sponsored by Adidas, the world's second largest sportswear firm afte...

Online fashion and lifestyle site Myntra has partnered with Harvard University to sell its exclusive apparel line in India from August this...

Adidas has said it will shut about one-third of Reebok brand stores in India as part of a restructuring after discovering 'commercial irreg...