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Brands celebrate golden moment of Neeraj Chopra's Olympic winNeeraj Chopra's silver medal win at the Paris Olympics and his exemplary sportsmanship have garnered global praise and boosted his commerci...- Olympics 2024: Pretty purple track proves popular in ParisAthletes in Paris are loving the vibrant purple track at the Stade de France, inspired by the lavender fields of southern France, bringing ...
- T20 World Cup triumph sends Indian players' valuation soaringThe commercial value of India's T20 World Cup winning team is expected to soar into billions, surpassing the IPL's brand worth. Key players...
- Nike vs Adidas: Soccer World Cup sponsors gear up for England, Spain finaleSports sponsorship is a significant driver of sales for apparel manufacturers, hence England and Spain's success in the Women's World Cup f...
- Manchester United signs $1.1B deal with AdidasManchester United, whose US owners have been considering selling the Premier League club, will return to the lucrative UEFA Champions Leagu...
- Manchester United signs $1.1 billion Adidas kit deal for 10 yearsManchester United has signed a 10-year sponsorship deal with Adidas, worth £900m ($1.1bn), which renews the English football club’s longsta...
- Puma opens its largest store in north India in GurgaonPuma had lined up a whole host of celebrities for the event including boxing world champion MC Mary Kom, member of Tokyo Olympics Hockey br...
- Puma inks deal with Mumbai City FC to become official kit partnerAs a part of the deal, Puma and Mumbai City FC will also support grassroots programmes and youth initiatives.
- Sportswear brand Puma collaborates with fashion designer Masaba GuptaMasaba Gupta’s Puma range will be sold through the sportswear brand’s online channel and one flagship store in Mumbai.
- Sara Ali Khan is Puma India's new faceThe actress has signed a two-year partnership with the sportswear brand.
- There is a new set of sports stars on billboards nowTable tennis player Manika Batra was signed as the brand ambassador of global nutrition company Herbalife last week and two brands are in t...
- Athletics-Kipchoge on pace for sub-two hour marathonATHLETICS-MARATHON/BREAKING2-HALFWAY (PIX, TV):Athletics-Kipchoge on pace for sub-two hour marathon
- Tiger Woods now a TaylorMade manGOLF-WOODS-EQUIPMENT:Tiger Woods now a TaylorMade man
- Golf-Woods now a TaylorMade manGOLF-WOODS/EQUIPMENT:Golf-Woods now a TaylorMade man
- Barcelona sign new four-year sponsorship deal with RakutenSOCCER-SPAIN-FCB:Barcelona sign new four-year sponsorship deal with Rakuten
- UPDATE 1-Soccer-Barcelona sign new four-year sponsorship deal with RakutenSOCCER-SPAIN-FCB/ (UPDATE 1):UPDATE 1-Soccer-Barcelona sign new four-year sponsorship deal with Rakuten
- Reliance Foundation ropes in adidas as partner for Campus FootballAdidas said it shares its vision with Reliance Foundation Youth Sports of encouraging sports at the grassroots level in India.
- Adidas nets one past Nike in World Cup, Puma watchesBoth the teams that broke into the final - Argentina and Germany, were sponsored by Adidas, the world's second largest sportswear firm afte...
- Myntra ties up with Harvard for exclusive apparel lineOnline fashion and lifestyle site Myntra has partnered with Harvard University to sell its exclusive apparel line in India from August this...
- Adidas to cut Reebok store base in IndiaAdidas has said it will shut about one-third of Reebok brand stores in India as part of a restructuring after discovering 'commercial irreg...
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