Tata Play takes a shot at what's short and sweet as India’s DTH model hunts for growthTata Play Binge is launching a new content category called Shots. This features short, vertical micro-dramas designed for mobile viewing. T...
22 Jan, 2026, 09.45 AM IST
Rusk Media closes a Rs 103 crore funding round led by IvyCap VenturesThe round, which was a mix of primary and secondary capital, also saw participation from LC Nueva, InfoEdge Ventures, and Woori Venture Par...
09 Oct, 2025, 04.52 PM IST
The rise of micro-drama content in India: A new era in entertainmentIn a digital era, micro-drama applications are gaining immense popularity across India, catering to the audience's love for rapid storytell...
01 Oct, 2025, 06.09 PM IST
Digital content company Chai Bisket raises $5 million to launch microdrama app Chai ShotsFounded in 2015 by Sharath Chandra and Anurag Reddy, Hyderabad-based Chai Bisket has built a presence in the regional digital entertainment...
09 Jul, 2025, 06.54 PM IST
From shots to chai shots: Rave culture gets a clean makeoverA cultural shift is occurring in Delhi and Mumbai, with the rise of sober raves centered around activities like running, chai, and coffee. ...
22 Jun, 2025, 08.44 AM IST
Streaming now: Startups, VCs chase India’s micro drama content playAs micro-dramas reel in larger audiences, VCs are ramping up investments in local OTT startups replicating China’s success. Along with star...
17 Jun, 2025, 09.10 AM IST
New wine in old bottle: Experts' take on new twists to classic drinksWith everything turning hybrid, let’s not leave the drinks behind.
02 Jan, 2022, 09.39 AM IST
Coffee is passé: Tea becomes the hottest beverage amongst the millennialsIndia is the largest consumer of tea, accounting for nearly 30% of global tea output.
12 Jul, 2018, 05.58 PM IST
From masala chai to chai latte: When desis return as international hitsIt was not at all surprising that masala chai was welcomed back to India as the more pricey foreign-returned chai latte, even blasphemously...
24 May, 2016, 06.22 AM IST
At ET Awards, 'Make in India' met a global menuThe world may be moving towards a global economy but Make in India is the flavor of the day.
21 Jan, 2016, 11.09 AM IST
New song by Kanika Kapoor to greet PM Narendra Modi in UKPrime Minister Narendra Modi will be greeted on his maiden visit to the UK by a peppy new song by popular Bollywood playback singer Kanika ...
08 Nov, 2015, 06.38 PM IST
Time to hold 'Daal Par Charcha': Congress leader Jitin PrasadaIn a jibe at BJP's 'Chai par charcha' campaign, Prasada, while talking to the reporters in Haridaspur village, said, "Time has come now to ...
21 Oct, 2015, 06.07 PM IST
Hello Curry, Biryani360, Chai Point innovating around packaging with themes of convenienceConvenience of this eaton-the-go design has found takers in the corporate world, especially in the IT sector, where word spreads especially...
23 Apr, 2015, 04.00 AM IST
Want to master ‘Landscape Photography’? Head to Kashmir, Ladakh and Sikkim to be amazedLadakh is a photographer’s favourite, Leh’s cold desert of Nubra Valley and Zanskar Valley and the alpine lakes are the best places for nat...
19 Mar, 2015, 10.00 AM IST
Tea prices likely to rise 15-35% post elections on low offerings at the auctions"Dry weather has also affected the production of new season teas," said J Kayanasundaram, secretary CTTA.
14 Apr, 2014, 04.20 AM IST
- Haryana govt to implement new Tourism Policy
The Haryana Government today decided to implement a new Tourism Policy-2007 in view of the encouraging Indian to5rism scenario and the imme...
02 Jan, 2008, 06.42 PM IST
- NRI films: focus continues to be family, roots
A dysfunctional family grappling with its identity has become the leitmotif for Indian and NRI directors making films on Indians settled ab...
24 Jul, 2006, 10.30 AM IST