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CHAI SHOTS
Chitale vs Starbucks: Pune traveller shares how local heroes are challenging foreign brandsA viral video from Pune International Airport showcases local Maharashtrian brands like Chitale Bandhu and Ganesh Bhel standing alongside g...- Kuku FM's parent confidentially files for Rs 3,500 crore IPOAudio and video platform Kuku has confidentially filed draft papers with Sebi for a Rs 3,500 crore IPO. The company aims for a Rs 15,000 cr...
- Micro dramas fastest-growing video segment, to hit $4.5 billion by 2030: LumikaiMicro dramas are poised for significant growth, projected to reach $4.5 billion by 2030 with 31% annualised growth. This mobile-first conte...
- Tata Play takes a shot at what's short and sweet as India’s DTH model hunts for growthTata Play Binge is launching a new content category called Shots. This features short, vertical micro-dramas designed for mobile viewing. T...
- Rusk Media closes a Rs 103 crore funding round led by IvyCap VenturesThe round, which was a mix of primary and secondary capital, also saw participation from LC Nueva, InfoEdge Ventures, and Woori Venture Par...
- The rise of micro-drama content in India: A new era in entertainmentIn a digital era, micro-drama applications are gaining immense popularity across India, catering to the audience's love for rapid storytell...
- Digital content company Chai Bisket raises $5 million to launch microdrama app Chai ShotsFounded in 2015 by Sharath Chandra and Anurag Reddy, Hyderabad-based Chai Bisket has built a presence in the regional digital entertainment...
- From shots to chai shots: Rave culture gets a clean makeoverA cultural shift is occurring in Delhi and Mumbai, with the rise of sober raves centered around activities like running, chai, and coffee. ...
- Streaming now: Startups, VCs chase India’s micro drama content playAs micro-dramas reel in larger audiences, VCs are ramping up investments in local OTT startups replicating China’s success. Along with star...
- New wine in old bottle: Experts' take on new twists to classic drinksWith everything turning hybrid, let’s not leave the drinks behind.
- Coffee is passé: Tea becomes the hottest beverage amongst the millennialsIndia is the largest consumer of tea, accounting for nearly 30% of global tea output.
- From masala chai to chai latte: When desis return as international hitsIt was not at all surprising that masala chai was welcomed back to India as the more pricey foreign-returned chai latte, even blasphemously...
- At ET Awards, 'Make in India' met a global menuThe world may be moving towards a global economy but Make in India is the flavor of the day.
- New song by Kanika Kapoor to greet PM Narendra Modi in UKPrime Minister Narendra Modi will be greeted on his maiden visit to the UK by a peppy new song by popular Bollywood playback singer Kanika ...
- Time to hold 'Daal Par Charcha': Congress leader Jitin PrasadaIn a jibe at BJP's 'Chai par charcha' campaign, Prasada, while talking to the reporters in Haridaspur village, said, "Time has come now to ...
- Hello Curry, Biryani360, Chai Point innovating around packaging with themes of convenienceConvenience of this eaton-the-go design has found takers in the corporate world, especially in the IT sector, where word spreads especially...
- Want to master ‘Landscape Photography’? Head to Kashmir, Ladakh and Sikkim to be amazedLadakh is a photographer’s favourite, Leh’s cold desert of Nubra Valley and Zanskar Valley and the alpine lakes are the best places for nat...
- Tea prices likely to rise 15-35% post elections on low offerings at the auctions"Dry weather has also affected the production of new season teas," said J Kayanasundaram, secretary CTTA.
- Haryana govt to implement new Tourism PolicyThe Haryana Government today decided to implement a new Tourism Policy-2007 in view of the encouraging Indian to5rism scenario and the imme...
- NRI films: focus continues to be family, rootsA dysfunctional family grappling with its identity has become the leitmotif for Indian and NRI directors making films on Indians settled ab...
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