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CANNES LIONS 2015
New CBFC chief Prasoon Joshi a fair man with good sense of audience, says co-workerCertification Board is an honorary position and one hopes to make a positive difference with the guidance and support of respected minds, s...
WPP doing quite well in India: Sir Martin Sorrell, CEOWe are doing very well. We crossed $600 million in revenue last year; and this year it looks like we will get close to $700 million. It’s r...
Don't think every app has a short exclusive lifespan: Twitter's Kayvon Bekpour"We built Periscope to give a voice to the voiceless: if you have something to share, you should share it with the world directly," Kayvon ...
Cannes Lions: Is pure audio losing its power over audience?There are some great speakers every year. But finding them is hard, and the opportunity cost of having attended a less than impressive sess...
L&K Saatchi & Saatchi bags a Gold Lion, Ogilvy & Mather gets twoThe other Gold Lion came from Outdoor category, courtesy Ogilvy & Mather India and its work for Savlon’s ‘Healthy Hands Chalk Sticks’.
McCann bags Grand Prix for Good, Medula wins 2 SilversMcCann Health India was the second runner up in Healthcare Agency of the Year award and propelled McCann Health to win the Healthcare Netwo...
Can 'Baahubali' keep the southern love story with the international audience going?'Baahubali 2' has pulled in a box office record of almost 16 bn rupees since its release.
Medulla fetches India its first agency win at Cannes LionsThis is the first time an Indian agency has been judged Agency of the Year in this or indeed any other category.
Piyush is not Dead Yet. Neither am I, says WPP chief Sir Martin SorrellOn being questioned about the succession plan for both Pandey and him (since he’s 70 himself), Sorrell says, “We have succession plans acro...
Cannes Lions 2015: Modi effect is still working well overseas, says WPP’s CEO Sir Martin Sorrell“Indian oligarchs, as I like to call them, share the anxiety that the implementation is successful. They’re concerned that Modi fulfils his...
Cannes Lions 2015: Indian admen bring home 13 metals from festival marked by two deaths and a controversyWPP’s CEO Sir Martin Sorrell refused to comment on the controversy but did say that the two deaths are a signal that “we may have become to...
Twitter hasn’t articulated its growth story well: Ross HoffmanBrand Equity caught up with Ross Hoffman, senior director of Twitter’s Global Brand Strategy to know just how they’re meeting these challen...
Facebook is about to turn on the money jets for InstagramOver the next few months, all of Facebook's ad targeting tools will be opened up to Instagram advertisers.
13 Indians on jury of 62nd Cannes LionsJury members for other categories include Ashima Avasthi, creative director at BBC Worldwide, for Branded Content & Entertainment; Ashwini ...
Abhijit Avasthi teams up with ex-Ogilvy & Mather's Sonali Sehgal to float advertising agencySources also claim that the new agency by Avasthi will start with some project work from Adani, Pidilite & Perfetti & will be pitching for ...
India bags 27 metals, including 5 golds, compared with the 33 it won last year at Cannes Lions 2014Considering India's best ever performance at Cannes was a solid 33 Lions last year, a haul of 27 Lions, including five golds, is a commenda...
Top advertising agencies like Lowe Lintas, O&M, Creativeland and McCann to skip Goafest this yearThe seventh edition of India’s advertising festival, Goafest, will be happening minus some big names as top advertising agencies have backe...