Cannes Lions 2015: Modi effect is still working well overseas, says WPP’s CEO Sir Martin Sorrell

CANNES: Despite the daily dose of criticism the Modi government seems to be getting from opposition leaders and political enthusiasts alike, the sheen of Modi’s victory hasn’t yet come off, say two of the biggest world leaders of the communication industry.

World’s largest communication group WPP’s CEO Sir Martin Sorrell says, “Indian oligarchs, as I like to call them, share the anxiety that the implementation is successful. They’re concerned that Modi fulfils his promises but I think he’s made a great start. We do a regular brand analysis on many countries and the data is strong for India.”

Maurice Lévy, chairman and CEO of Publicis Groupe, says the confidence may be dwindling within India but he’s surprised to see that “though the honeymoon period may have been over, the aura still exists and it’s working well for him outside India.”

Modi’s visits to Paris and the US have left a positive mark, he adds. “Investors are ranking India in their high priority area. The Modi effect is still working. Maybe not as much as it was in the beginning.” he concludes.