Shephali Bhatt

Tech & Culture Reporter, ET

I write human interest features on Tech, Pop Culture, Internet Subcultures, Media & Entertainment. Someone once told me you always do a great job of a story you really care about. It made a lot o ...

I write human interest features on Tech, Pop Culture, Internet Subcultures, Media & Entertainment. Someone once told me you always do a great job of a story you really care about. It made a lot of sense to me. I believe somewhere something incredible is always waiting to be explored. I like to be the medium that shares the incredible with the rest of the world. When not writing, I draw Venn diagrams of all my life's situations.

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Stories by the author

• Why community-building is key to creator success today

  
  03 Nov 2024 12:15 AM IST
• Dating life of therapist: Do their dates look for or fear a free session?

  
  05 Oct 2024 09:46 PM IST
• Why finding the right music for reels is one of the biggest challenges for content creators on Instagram

  
  14 Sep 2024 10:24 PM IST
• Hip-Hop Stars from Kerala: How Malayalam rappers create a remarkable sound that is both familiar and inventive

  
  07 Sep 2024 11:39 PM IST
• RIP dream job: How the allure of a dream job is fading for Gen Z

  
  17 Aug 2024 11:00 PM IST
• Web of lies: how consumers are turning cautious as internet companies use dark patterns

  
  21 Jul 2024 06:00 AM IST
• Badtime stories: Users wary of cognitive dissonance and emotional turmoil Instagram Stories put them through

  
  10 Jul 2024 11:42 AM IST
• Are we ‘like’ done here? X’s move to hide likes is the latest sign of their declining power as social media currency

  
  06 Jul 2024 09:55 PM IST
• Search party: Google's dominance in internet search wanes amid rising app queries and AI threats

  
  29 Jun 2024 11:00 PM IST
• ‘Kingmaker’ Nitish Kumar, ‘Hot’ Rahul Gandhi: Memes cast a vote for polls

  
  06 Jun 2024 01:44 AM IST
• How Google and Meta's Ad transparency reports reveal—and conceal—political Ad spend

  
  9 mins read25 May 2024
• The YouTube Election: Social media emerges as key player in Indian polls

  
  11 May 2024 11:38 PM IST
• With content king, creators trying hard to be kingmakers this Lok Sabha elections

  
  02 May 2024 05:11 AM IST
• The rise of Airchat & growing debate over navigating Internet with voice: can it gain momentum?

  
  11 mins read27 Apr 2024
• The influencer diaries: How influencer marketing has upended India Inc’s sales pitch and advertising spends by drawing big money

  
  02 Apr 2024 12:28 AM IST
• Kill Joy: Licensing issues disrupt digital content consumption

  
  30 Mar 2024 11:30 PM IST
• How people's reluctance to take phone calls is affecting companies and gig workers in particular

  
  16 Mar 2024 11:00 PM IST
• Wake up, poor sleepers: Uncovering the real causes behind insomnia and avoiding quick fixes

  
  02 Mar 2024 11:00 PM IST
• When the third-party cookie crumbles: A new privacy-centric internet emerges

  
  25 Feb 2024 06:01 AM IST
• Can death hoaxes change our attitude towards news of death online, with scepticism taking precedence over sadness?

  
  10 Feb 2024 11:00 PM IST
• How Instagram reels are transforming Indian weddings and shaping the industry

  
  04 Feb 2024 06:01 AM IST
• YouTube Shorts vs Instagram Reels: The battle for dominance in digital content landscape

  
  28 Jan 2024 06:01 AM IST
• Taking a break from social media is now fashionably called dopamine detox

  
  13 Jan 2024 09:55 PM IST
• Multiverse of food-fluencers: Too many influencers mean the money pot is stirring only for some

  
  06 Jan 2024 11:11 PM IST
• Morning Brief Podcast: Busted: The myths around dopamine detox

  
  05 Jan 2024 08:00 AM IST
• Masks are still being worn by some individuals—but not for health reasons

  
  10 Dec 2023 12:00 AM IST
• Aaron Cooper: Why legendary Nike designer is kicked about making shoes for an average Indian

  
  8 mins read25 Nov 2023
• Morning Brief Podcast: Nike to Plaeto: Legendary Designer focuses on Indian sneaker heads

  
  23 Nov 2023 08:02 AM IST
• What’s in the air?: How AQI.in has become a vital tool for Indians to check the level of air pollution in their neighbourhood

  
  18 Nov 2023 11:28 PM IST
• The rise of unintentional messaging apps: From Instagram to GPay, how almost every app is becoming a chat app now

  
  11 Nov 2023 11:00 PM IST
• Mingle offline: Is online dating getting outdated?

  
  29 Oct 2023 06:01 AM IST
• Fall in love: Is online dating getting outdated?

  
  28 Oct 2023 11:16 PM IST
• Content creators replenishing household supplies in fancy containers is gaining eyeballs in India

  
  21 Oct 2023 11:09 PM IST
• The language revolution: How tech tools, audio content, and AI-powered models are shaping our communication skills

  
  11 mins read1 Oct 2023
• Artificial intelligence is here, but is yet to make a big impact on marketing

  
  13 Sep 2023 12:48 AM IST
• Cuss-words usage on OTT goes down. Do producers intend to attract a wider audience?

  
  02 Sep 2023 11:00 PM IST
• Cash and chaos kickstart Twitter's ad revenue sharing program, users Xclaim

  
  21 Aug 2023 06:01 AM IST
• Amazon Ads eating into Google, Meta’s digital marketing pie

  
  16 Aug 2023 06:00 AM IST
• TikTok copycats on a hot tin roof: why Indian short video apps have pivoted, merged or simply disappeared

  
  23 Jul 2023 06:00 AM IST
• BTS tops the charts… with a book

  
  13 Jul 2023 01:04 AM IST
• Life is a reel: How a tech ecosystem is equipping people with tools to turn mundane moments into filmi short videos

  
  08 Jul 2023 11:00 PM IST
• Friends may have a bigger influence on Gen Z when they step out to shop

  
  03 Jul 2023 06:01 AM IST
• Influencers and celebs impact waning, friends may have a bigger influence on Gen Z shopping habits

  
  03 Jul 2023 12:36 AM IST
• Indian startups now struggling to survive in creator economy space

  
  26 Jun 2023 06:00 AM IST
• How privacy concerns are leading to the rise of anti-geotagging on social media

  
  18 Jun 2023 05:59 AM IST
• It’s a challenge to get Indian users to pay for music: Spotify India MD Amarjit Singh Batra

  
  08 Jun 2023 06:00 AM IST
• Why line for 'Succession' ended at Telegram

  
  05 Jun 2023 06:25 AM IST
• Saving Kodak Moments: How digitisation made us take photos for granted

  
  7 mins read27 May 2023