Why Cadbury is being targeted by some people on Twitter over its Diwali season adThe Cadbury advertisement shows a man who sells lamps for a living and is extremely poor. His name in the advertisement is Damodar.
When Cadbury brothers added a dash of CSR to Bournville as a sweet aftertasteThe CSR that Cadbury’s pioneered in Birmingham is the right approach, but its path to genuine success will never be easy.
Cadbury India launches 5Star ChompThe new Cadbury 5Star 'Chomp' is priced at Rs 15 for a 30 grams bar. It has been developed keeping in mind the evolving consumer palette.
Cadbury India to relocate Mumbai headquarters to Lower Parel, inks 9-year lease with IndiabullsCadbury India inks 9-year lease with Indiabulls Finance; picks up 1 lakh sq ft office space
Cadbury develops chocolates that don't melt even in scorching heatCadbury engineers have set out the method for making breakthrough "temperature-tolerant chocolate" in an 8,000-word patent application, the...
Cadbury under lens for Rs 100 cr alleged excise duty evasionCadbury India Limited has come under the scanner of financial intelligence sleuths for alleged excise duty evasion of Rs 100 cr.
- Cadbury registers record growth in 2011
Cadbury India reported its highest-ever sales & net profit in 2011 as the firm synonymous with chocolates aggressively ramped up distributi...
- Cadbury India plans to launch a new campaign around the new Batman movie
Cadbury India has partnered with Warner Bros to launch a new campaign around its upcoming big release, The Dark Knight Rises (TDKR).
Cadbury to launch Kraft Foods' Toblerone in India, to take on Ferrero RocherWhat has prompted Cadbury to bring in Toblerone is the tremendous success of Italian rival Ferrero's Ferrero Rocher brand in the country.
- Cadbury-Kraft not as sweet as a chocolate
A few months after Kraft acquired Cadbury in a $18.9-billion hostile takeover, Sanjay Khosla called the merger a marriage made in heaven.
- Cadbury Kraft India one of fastest growing operations for Kraft globally
Within a year-and-a-half of acquiring Cadbury, the $50 bn Kraft has picked up 21 managers for global and regional roles from Indian affilia...
- Cadbury India under US scanner: Kraft
Kraft Foods, the world’s second biggest food company, has said it is facing investigation by the Securities and Exchange Commission (SEC) f...
- Cadbury enters Indian biscuit market, launches 'Oreo' brand
Confectionery maker Cadbury India today announced its entry into the country's estimated Rs 12,000-crore biscuit market through the launch ...
- Govt initiates tax inquiry into Cadbury's takeover by Kraft
The govt has initiated inquiry into Cadbury India's takeover by US-based Kraft Food for alleged tax evasion and flouting of buyout norms.
- Cadbury to start producing Kraft Foods' Tang in India
Cadbury India came under the Kraft Foods fold after the US-based firm acquired British candy maker, Cadbury Plc for $19.6 billion in Januar...
- Cadbury: Shubh aarambh of a brand-new advertisement
The latest case in point is a commercial released by mobile handset maker Airfone, which is direct sequel of a recent Cadbury commercial, f...
- Investors relieved as HC appoints valuers for Cadbury shares
In a relief to over 8,000 investors, the Bombay High Court has appointed Ernst & Young as independent valuers to evaluate shares of Cadbury...