Cadbury India launches 5Star Chomp

NEW DELHI: Cadbury India, part of Mondelez International, Tuesday launched another variant of its 5Star chocolates 'Chomp'.

The new Cadbury 5Star 'Chomp' is priced at Rs 15 for a 30 grams bar.

Speaking at the launch, Cadbury India Director-Chocolate Category and Media Siddhartha Mukherjee said: "As category leaders we see a market making opportunity with Cadbury 5Star Chomp. The product has been developed keeping in mind the evolving consumer palette."

"This launch is an important milestone in the journey of Cadbury 5Star and is expected to widen the brand's play in the category," he added.