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BRAND TENDULKAR VALUE
India’s gold import problem may already have a solution at homeIndia's massive gold imports are prompting a shift in consumer behaviour. Families are now exchanging old jewellery, unlocking dormant valu...- The timeless value of Sachin Tendulkar: Fandom, dreams & Rs 1,250 croreSachin Tendulkar's fandom and the brand value still seem to be a giant sapling awaiting further growth. The unseen halo of Tendulkar is per...
- Fintech platform Kissht onboards cricketing legend Sachin TendulkarA digital lending platform, announced a long-term association with cricketing icon Sachin Tendulkar as a strategic investor and its brand a...
- Sachin Tendulkar roars back into big league of endorsementsEleven years post-retirement, Sachin Tendulkar remains a top endorsement figure with new deals and a remarkable brand value. His consistent...
- Sachin Tendulkar collaborates with Chitale Bandhu to kickstart their 75 year celebrationChitale Bandhu Mithaiwale celebrates its 75th anniversary with a new chapter, teaming up with cricket legend Sachin Tendulkar as its brand ...
- Captain Virat Kohli still ranks as No. 1 celebrity endorserBollywood superstar Shah Rukh Khan, whose latest film Zero failed to enthuse the box-office, saw his brand value slip by an alarming 43%.
- Luminous Power extends contract with Sachin Tendulkar by five yearsVipul Sabharwal, managing director of Luminous Power Technologies, refused to share the financial details of the contract, but said Tendulk...
- Property developer Prime Meridian ropes in Sachin Tendulkar as brand ambassadorLuxury property developer Prime Meridian has roped in cricket icon Sachin Tendulkar as its brand ambassador.
- IOS to market docu-drama on Sachin TendulkarThe docu-feature on the legend, to be directed by James Erskine, will capture the rise of Tendulkar and will be released worldwide in both ...
- Sachin Tendulkar's retirement not to impact endorsement dealsAdidas, Coca Cola, Future Group, Toshiba, Aviva India, and SAR Group said they were looking for longer association with him after retiremen...
- 'Brand Tendulkar' has evolved beyond cricket: WSG India chiefAsked how will Tendulkar maintain his 'Brand Value' once he calls time on his career, Krishnamachar said that the "possibilities are fantas...
- Will Sachin Tendulkar's retirement from ODI cricket diminish his brand value?Marketing experts say Tendulkar's retirement may dilute his image and discourage cos to employ him as their brand ambassador.
- No new endorsement after century of centuries; is Sachin Tendulkar's brand aura on the wane?When will Tendulkar call it a day? If endorsements were the deciding factor, the answer would be 2014, as all the 17 endorsement contracts ...
- Tendulkar brand value remains intact despite retirement callThe clamour for his retirement from at least one form of the game will not in any way impact the brand value of Sachin Tendulkar, asserts W...
- Marketers feel aura of Sachin Tendulkar will endure even after he retiresFor as long as Tendulkar plays, his youthful face and much mimicked voice will continue to be the one of the most dependable marketing's ha...
- Sachin Tendulkar strikes Rs 40 cr, two villas in new endorsement dealsIt must be the greatest start Sachin ever had: earning Rs 1.5 cr a day! In the first 27 days of 2011, he has won Rs 40 cr and two villas in...
- Pepsi ends its innings with SachinPepsi has decided to sever its almost decade-old relationship with one of the most celebrated cricketers in Indian history. Brand Dhoni | F...
- Sachin to bat for Aviva as brand ambassadorLittle master has come of age. Sachin Tendulkar is now lending his image to Aviva Life Insurance, Priti Patnaik reports from Prague. In a b...
- Airtel drops Tendulkar as brand ambassadorAirtel has decided to drop ace batsman Sachin Tendulkar as its brand ambassador in an event seen as reflecting his rating based on current ...
- Beat the master blaster at his own gameMultimedia games will soon allow you to test your batting prowess vis-à-vis the Little Master.
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