Property developer Prime Meridian ropes in Sachin Tendulkar as brand ambassador

KOCHI: Luxury property developer Prime Meridian has roped in cricket icon Sachin Tendulkar as its brand ambassador.

“Sachin Tendulkar as an integral part of the brand will reiterate the core values of Prime Meridien which include trust and stability,” said Ravi Shankar, managing director of Kerala-based Prime Meridian, which has planned an investment of Rs 2,500 crore over the next two years.

In addition to Kochi, Thiruvananthapuram and Kozhikode, the company is considering a foray into Bengaluru and Mumbai.

Tendulkar co-owns Indian Super League (ISL) franchise Kerala Blasters.