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BRAND BUILDING STRATEGIES
How ET Product of the Year Awards 2026 opens doors to bigger marketing opportunitiesHere is how brands can move beyond short-term advertising campaigns to build lasting market credibility, strengthen brand presence, and con...- Instagram’s 90-minute video bet could soon take it into direct confrontation with YouTubeInstagram is testing videos of up to 90 minutes with select creators in the US and Brazil as it looks to expand beyond short-form content a...
- Shyam Prakash Pal: Building the Next Generation of Digital-First Consumer BrandsShyam Prakash Pal articulates the importance of fostering consumer brands within the rapidly changing digital landscape. He underscores the...
- Volkswagen's China EV venture has no new models planned for next two years, sources sayThe launch of Volkswagen's ID. UNYX series in China has resulted in lackluster sales for its electric vehicle joint venture. With no new mo...
- Local partner wanted for Xiaomi ‘home’ comingThe proposal is in the exploratory phase, but the Chinese technology company is set to begin evaluating potential Indian suppliers, accordi...
- Adobe MAX 2026: AI Agents Come to Photoshop, Premiere Pro and Illustrator in Major Creative Cloud OverhaulAdobe has now unveiled a major AI overhaul at MAX 2026, that brings intelligent AI agents to Photoshop, Premiere Pro, Illustrator and other...
- Is your HR strategy creating measurable impact? This could be the time to get it recognisedThe Economic Times HR Excellence Awards 2027 shine a light on exemplary HR practices within various organizations, teams, and leaders. Enco...
- Coca-Cola India’s bottling arm HCCH files DRHP for IPOHindustan Coca-Cola Holdings Limited has submitted its Draft Red Herring Prospectus to SEBI for an IPO. This IPO will involve an Offer for ...
- The great Indian biscuit battle begins: Can Reliance crack the code?Reliance Consumer Products Ltd is set to foray into India's competitive biscuit market, with an aim to leverage affordable pricing and a wi...
- Neo Group announces launch of Neo Mutual Fund; appoints Ashutosh Bhargava as CEONeo Group has entered the mutual fund business with the launch of Neo Mutual Fund, expanding its wealth and asset management operations. Le...
- IPO-bound BRND.ME’s Villain enters new category to tap a multi-billion fragrance marketBRND.ME is diversifying its Villain fragrance brand into the unisex market. The release of two new Eau de Parfums, named Muse and V-Code, m...
- TReDS sees a festive boost; Nykaa’s growth strategyHappy Friday! Festive inventory demand has lifted invoice financing on TReDS platforms. This and more in today’s ETtech Morning Dispatch.
- ETtech Explainer: How House of Nykaa is emerging as a growth and margin driverOn Wednesday, Nykaa announced plans to acquire an 82% stake in Simply Nam for up to Rs 33 crore, bringing the brand into its House of Nykaa...
- Britannia looks beyond biscuits, turns to regional tastes and festive campaigns to drive FMCG growthBritannia Industries is focusing on localised marketing to resonate with diverse Indian consumer preferences. The company has launched fest...
- Emami bets on brand extensions to enter newer consumer categoriesEmami is leveraging its established brands like BoroPlus and Kesh King to enter new consumer segments. The company has launched the FromMaa...
- Inside Park Hospitals' regional playbook: Why North India depth matters more than national reachPark Hospitals is on an ambitious expansion journey, targeting around 6,600 beds by December 2028 across North India. Their strategy focuse...
- Macallan’s India journey: Tapping a growing appetite for luxury, legacy, and craftsmanshipThe Macallan is committed to strengthening its connection with consumers in India through meaningful experiences and storytelling. This str...
- The power of signature IPs: A new way for B2B brands to reach decision-makersLearn how signature IPs, including industry summits, executive programmes, awards and exposure, help B2B brands to engage key decision-make...
- TVS-owned Norton unveils 450 cc urban bike to win a new generation of ridersNorton Motorcycles has announced a new 450 cc urban motorcycle set for launch in 2027. The motorcycle features a liquid-cooled engine and a...
- Reliance Consumer expands Independence biscuit portfolio with nine variantsReliance Consumer Products Ltd will launch an expanded Independence biscuit portfolio consisting of nine variants. These products aim to ca...
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