How ET Product of the Year Awards 2026 opens doors to bigger marketing opportunities

Brands today are looking for answers about what will happen once their advertising campaign ends. Brands want to be recognised and seen by their decision-makers. They want their audience to know their story and struggle.

The ET Product of the Year Awards 2026 is a good place to start this discussion. They have 30+ categories of products across a range including innovation, market impact, adoption and execution. The awards aim to recognise the best product in their categories. For brands that are participating, it's also a chance to get noticed by the real decision-makers and take their product story to a wider audience via The Economic Times.

One association, multiple marketing opportunities.

For brands aiming to extend their association beyond the Product of the Year awards, ET’s Partner With Us platform offers a direct path to sustained growth.


ET’s Partner With Us platform allows brands to look at advertising and brand-building opportunities that support their business. It becomes the lost piece of the puzzle that these brands are looking for. It brings three things together under one team: brand solutions, signature events, and high-impact display. Rather than just marketing around a time-bound campaign, it focuses on creating an impact by turning short-term visibility into long-lasting authority.

Reach beyond your existing market

With an audience of influence comprising founders, CXOs, investors, policymakers and business decision-makers, The Economic Times offers brands the opportunity to reach the very people who are shaping the industries and making business decisions.

Whether you're looking to gain trust among your targeted audience, generate qualified leads, attract business partnerships or establish category leadership, ET's partnership solutions can help you bring your communication strategy in line with your growth objectives.

Make your next move with ET

Product of the Year is all about celebrating what your product does for the market and its impact story.

Partner With Us gives your brand a whole host of opportunities to communicate that value, reach out to the right influential audiences and build a stronger market presence.

Don't let your association with ET end with one milestone. Look at the wider range of possibilities in partnering with India's premier business media platform.

Take the next step with the ET Product of the Year and extend this relationship with ET Partner With Us.