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BOLLYWOOD CELEBRITY ENDORSEMENTS
Why the help of women MPs is neces-saree: Parliament could give many languishing 6-yard weaves a fillipParliament stands as a beacon of India's saree heritage, reflecting a tapestry of traditions. Women MPs are stepping to the forefront, revi...- Shah Rukh Khan nearly said no to IPL: Lalit Modi reveals the Jaipur story behind KKR’s birthLalit Modi shares how Bollywood star Shah Rukh Khan was initially hesitant to buy the Kolkata Knight Riders. Khan, a football fan, doubted ...
- Thalapathy Vijay quote of the day: "Don't follow success, choose a career".. motivational thought by TVK Chief from 3 idiots’ remakeActor Thalapathy Vijay is a global star with a devoted fan base. His career spans three decades, marked by successful films and memorable d...
- Shah Rukh Khan's manager, her family buys 3 Mumbai flats worth Rs 38 crore in posh locality. Who is Pooja Dadlani?Pooja Dadlani, manager to Bollywood superstar Shah Rukh Khan, has made a significant real estate investment in Bandra. She, along with her ...
- Virat Kohli is most valued celebrity with brand value of $227.9 millionThe overall brand value of the top 25 Indian celebrities included in the latest study is estimated at $1.9 billion in 2023, an 18% jump fro...
- IPL: Bollywood superstars, top players share ad spoils as cricket frenzy sweeps India overKing Khan has pocketed the most endorsement money this IPL season, followed by Ajay Devgn. Big cricketing names are not far behind too, wit...
- SRK, Ajay Devgn top celebrity endorsers’ listShah Rukh Khan, Ajay Devgn, Virender Sehwag, and Aamir Khan dominate IPL ads. Ad volumes decrease by 23%. Film stars, non-celebrity ads ris...
- Virat Kohli loses No 1 crown in most valued celebrity list, Rashmika Mandanna in top 25: ReportThe overall brand value of the top 25 celebrities in 2022 is estimated at $1.6 billion, an increase of 29.1% from last year, according to ‘...
- Consumer protection initiative: Endorsers’ claims to go through a due diligence processThe self-regulatory body has set up a panel of about two dozen executives from stakeholder organisations to keep a check on such claims, in...
- The ad match: Tendulkar, Dada TVCs return to telly, Bollywood endorsement pie to shrink furtherAd volumes led by Kohli and Dhoni surge, while share of film actors falls in July-Aug.
- Cricketers beat Bollywood stars in celeb ad rankings; Brand Kohli most-preferred, Dhoni overtakes Big BDhoni endorses close to 30 brands including Oppo, Sunfeast and MasterCard.
- Captain Virat Kohli still ranks as No. 1 celebrity endorserBollywood superstar Shah Rukh Khan, whose latest film Zero failed to enthuse the box-office, saw his brand value slip by an alarming 43%.
- Virat Kohli is the most valuable celebrity brandVirat Kohli endorses 20 brands as of October 2017, while Khan and Padukone endorse 21 and 23 brands, respectively.
- Brand ambassadors: Big celebrities seen falling out of favour as companies play it safeWhat trolls missed though was that the end of the Coke-Khan association was one example of coolly calculated business decisions many compan...
- Celebs in a fix: Damned if they speak, damned if they don'tSantosh Desai, social commentator and MD of Futurebrands says that over the last few months, society has turned thin-skinned towards any fo...
- Does endorsement from multiple celebrities at the same time help a brand?Can multiple celebrity ambassadors add more sheen to a brand? Or is bringing in a pair of fresh legs just a smart strategy in succession pl...
- Startups ink endorsement deals with bollywood actors like Ranveer Singh, Farhan AkhtarThese cos, eager to draw the gaze of consumers, are covering themselves with stardust through engagements ranging from branding to creative...
- Celebrity managers new bosses of Bollywood stars; turn actors into big moneyspinnersCelebrity managers are not a new phenomenon in Bollywood; they have been around ever since the advent of the superstars.
- Dhoni tops list of celebrity endorsements on TV in Jan-JuneIndian cricket captain Mahendra Singh Dhoni has topped the chart for celebrity endorsements on television during the first six months of th...
- Films all decked up with jewellery brandsJewellery brands have hit upon a way to literally catch customers by the arm. Not to mention the neck, wrist and earlobes.
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