India’s VKC launches Zero Footmarks, a pan-India initiative to collect used footwear onlineThe pan-India online program aims to reduce landfill waste, promote eco-friendly living, and create value from used footwear, educating the...
29 May, 2026, 02.12 PM IST
Aishwarya Rai Bachchan lights up Cannes red carpet with sculptural glamour, her iconic smile and a namaste. How many hours did it take to make the outfit?Bollywood diva Aishwarya Rai Bachchan made a stunning arrival at Cannes, captivating audiences with a sculptural blue gown by Amit Aggarwal...
23 May, 2026, 01.55 PM IST
Slovakia-India: Century-Old Partnership Being Redefined for the FutureSlovakia and India are strengthening diplomatic and economic ties, celebrating 33 years of relations with recent high-level visits. The upc...
14 May, 2026, 03.09 PM IST
D2C farm produce platform Pluckk raises Rs 100 crore from Euro Gulf InvestmentPluckk has raised Rs 100 crore ($10.8 million) from existing investor Euro Gulf Investment in an all-equity round. This brings the firm’s t...
08 Apr, 2026, 09.35 PM IST
Engaging Priyanka Chopra as brand ambassador has not helped Assam tourism: Congress leaderCongress legislators raised objection to a photograph of the Bollywood star in ‘minimal cloths’ as featured in a calendar of Assam Tourism.
20 Feb, 2018, 08.02 PM IST
PC Jewellers signs Akshay, Twinkle Khanna as brand ambassadorPC Jewellers had posted a consolidated net profit of Rs 421.01 crore and its turnover was Rs 8,576.8 crore in 2016-17 fiscal.
28 Sep, 2017, 04.50 PM IST
Katrina Kaif to make Cannes red carpet debutKatrina, 31, as the latest ambassador for L'Oreal Paris, will join Bollywood actresses Aishwarya Rai Bachchan and Sonam Kapoor at the 12-da...
20 Apr, 2015, 01.31 PM IST
Snapdeal ropes in Bollywood star Aamir Khan as brand ambassadorThe endorsement fee is said to be in the range of Rs 15-20 crore as per industry estimates; campaign being planned by Leo Burnett.
18 Mar, 2015, 04.00 AM IST
Does endorsement from multiple celebrities at the same time help a brand?Can multiple celebrity ambassadors add more sheen to a brand? Or is bringing in a pair of fresh legs just a smart strategy in succession pl...
14 Dec, 2014, 12.24 PM IST
Why online retailers like Jabong, Yepme, Myntra are roping in Bollywood stars as brand ambassadorsFrom watches to sportswear to jewellery to apparel to even soap, the connection between Bollywood and fashion goes back a long way.
20 Jul, 2014, 04.00 AM IST
Siyaram Silk Mills ropes in Saif Ali Khan as brand ambassadorSiyaram Silk Mills today said it has roped in Bollywood star Saif Ali Khan as its brand ambassador for Oxemberg brand of apparels.
02 Aug, 2013, 09.45 PM IST
PepsiCo ropes in Hrithik as brand ambassador for Mountain DewMountain Dew, which is considered one of the country's fastest growing brands in the carbonated soft drink space, crossed Rs 1000 crore sal...
01 Feb, 2013, 02.25 PM IST
McDowell's ropes in Farhan Akhtar as brand ambassadorAkhtar, along with Purab Kohli, Cyrus Sahukar, Zoa Morani and Chang, would feature in a TV commercial going on air this week.
08 Jul, 2012, 08.01 PM IST
- Brand ambassadors are the newfound marketing mix for real estate sector
For branding and marketing real estate projects, developers and builders are now spending big on brand ambassadors.
25 Feb, 2012, 04.38 PM IST
- Dollar Club ropes in Akshay as brand ambassador
Premium innerwear brand Dollar Club has roped in Bollywood superstar Akshay Kumar as its brand ambassador for two years.
19 Jan, 2010, 01.09 AM IST
- Hrithik to endorse Sony Ericsson products
In a move aimed to strengthen its commitment to the Indian market and build on its position as a leading lifestyle brand, Sony Ericsson, on...
30 Mar, 2007, 02.30 PM IST
- BSNL may rope in Preity Zinta as its brand ambassador
In a bid to give itself a more energetic outlook and image, state-run BSNL is considering to rope in Bollywood actress Preity Zinta as its ...
11 Feb, 2007, 03.30 PM IST