Siyaram Silk Mills ropes in Saif Ali Khan as brand ambassador

MUMBAI: Siyaram Silk Mills today said it has roped in Bollywood star Saif Ali Khan as its brand ambassador for Oxemberg brand of apparels.

The Bollywood star would also endorse other key brands -- Siyaram and MSD from the textile major's stable, a company statement said here.

Saif Ali Khan, by signing the pact, has joined the list of other celebrity brand ambassadors including Hrithik Roshan and Mahendra Singh Dhoni currently endorsing J Hampstead and the flag ship brand - Siyaram, respectively for the company, the statement added.