Beyond sneakers: Bachi Pullela’s ‘State of Joy’ bet in the footwear spaceBachi Pullela, Founder of State of Joy, discusses his transition from global manufacturing to building a consumer-facing brand rooted in In...
22 Apr, 2026, 11.29 AM IST
Brain health startup Ivory develops 'treadmill test' for brain; focusses on cognitive health in IndiaThe AI-powered startup offers cognitive assessments measuring attention, memory, and executive function, providing users with benchmarked s...
15 Apr, 2026, 06.00 AM IST
Baseline Ventures signs Commonwealth medalist Vinesh Phogat“Baseline Ventures have established themselves as one of India’s leading sports marketing companies. They represent some of India’s biggest...
31 Oct, 2022, 01.25 PM IST
Volleyball Federation of India’s upcoming league in legal tangleThe league is the brainchild of a faction of the VFI, headed by president Achyuta Samanta. On Monday, this body, which is not recognised by...
17 Feb, 2022, 07.24 PM IST
Madras high court dismisses Volleyball Federation’s stay application against arbitration award to BaselineThe court had asked the federation to deposit Rs 2 crore before pronouncing any interim stay on its challenge of the arbitration award of N...
29 Oct, 2021, 05.33 PM IST
Baseline Ventures wins arbitration, Volleyball Federation asked to pay Rs 4 croreJustice (Retd) K Kannan, the Madras high court-appointed arbitrator, has awarded Rs 4 crore plus interest as damages and legal fees to Base...
24 Nov, 2020, 11.04 AM IST
Baseline Ventures signs India’s under-19 cricket captain Priyam GargThe multi-year deal will see Baseline managing all the commercial interests of Garg. Born in Meerut, UP, Garg made his first-class debut ag...
04 May, 2020, 01.35 PM IST
Pro Volleyball season 2 to kick off on Feb 7thThe second season of the league will feature a total of 22 matches with the final of the league to be played on March 1st.
08 Nov, 2019, 08.04 PM IST
Baseline Ventures to manage Indian pacer Bhuvaneshwar KumarKumar, who was an integral part of India’s Cricket World campaign, will be part of team India for the upcoming West Indies series
29 Jul, 2019, 06.44 PM IST
Pro Volleyball League to start with 6 teamsAs per BARC data shared by Krishnan, 22.4 million viewers sampled volleyball in the Asian Games, and 54.3 million viewers watched it at the...
27 Nov, 2018, 09.46 AM IST
Baseline Ventures has signed up Jemimah RodriguesWinner of the Jagmohan Dalmiya Award for best domestic junior women's cricketer by the Board of Control for Cricket in India (BCCI), she ma...
10 Oct, 2018, 09.53 PM IST
Baseline Ventures to manage golfer Shubhankar Sharma’s commercial interests“We are excited to have Shubhankar on board, who is surely the most exciting Golfer in the world,” said Tuhin Mishra, managing director, Ba...
08 May, 2018, 02.39 PM IST
Joy Bhattacharjya comes on board as CEO of upcoming Indian Volleyball LeagueBhattacharjya was instrumental in delivering one of the most successful FIFA junior events in history (Under-17 World Cup) as project direc...
02 Apr, 2018, 05.33 PM IST
Baseline Ventures to manage young cricketer Prithvi ShawThe batsman, has been in great form in the latest first-class matches. He has hit five centuries in his first seven first-class matches.
23 Nov, 2017, 06.32 PM IST
Liverpool FC licensing deal in Baseline’s kitty“Liverpool has more than 75 million potential fans (in India) and growing,” Tuhin Mishra, managing director at Baseline Ventures, told ET.
24 Sep, 2016, 04.33 AM IST
NDTV enters online wedding market, arm raises fund from CerraCap VenturesThe group has appointed Sachin Singhal as a CEO of Special Occasion, in which Baseline -- a sports marketing, entertainment and licensing f...
04 Dec, 2015, 06.00 PM IST
Baseline inks deal with Confident Group to sponsor Sri Lankan Cricket for ICC World T20 2016According to a statement, Confident Group, a multinational lifestyle firm, will be the Sri Lanka team sponsor for the upcoming ICC World Tw...
24 Nov, 2015, 10.55 AM IST