Joy Bhattacharjya comes on board as CEO of upcoming Indian Volleyball League

MUMBAI: Barely a month after announcing the 10 year partnership with Volleyball Federation of India (VFI) and plans of launching India’s first professional volleyball league, sports marketing firm Baseline Ventures has roped in sports expert Joy Bhattacharjya as the CEO for the league.

Bhattacharjya was instrumental in delivering one of the most successful FIFA junior events in history (Under-17 World Cup) as project director of the local organising committee.

In his new role as CEO on Indian Volleyball League (IVL), he will be focusing on creating a financially sound and successful ecosystem for professional volleyball, one of the most popular sports in the world, and one in which India is regarded as an Asian powerhouse.


IVL is expected to kick off in September this year and later this month Baseline is expected to share the details of the league.

“This is an exciting time in Indian sport,” Bhattacharjya said. “And Volleyball, with its popularity in the south and many parts of North India has tremendous potential. This is the time to take the next step for the sport.”

Tuhin Mishra, managing director, Baseline Ventures, added, “We are extremely delighted to have Joy onboard and spearhead Baseline's Volleyball initiative to develop a world class professional volleyball league in India. Joy's immense knowledge and credibility in sports will be a big asset for other verticals too for Baseline as the firm moves to its next growth phase after a very successful 3 years since the time of our inception.”

Bhattacharjya comes with over two decades of experience across all aspects of sport. He has worked with ESPN Star Sports as head of South Asia production operations and followed that up with a seven-year stint as the Team Director of the Kolkata Knight Riders.

In February this year, Baseline Ventures and VFI had entered into a 10 year partnership to promote and build Indian volleyball.