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BASAB CHOWDHURY
- World Cup 2011: Advertisement rates up 350% for dream India vs Pakistan semifinals
ESPN Star Sports has hiked its advertising rates to as much as Rs 17-18 lakh for a ten second spot for the India-Pakistan semifinal in Moha...
- Advertisers feast on "fast food" cricket
Unfazed by the absence of Tendulkar, Dravid and Ganguly, Indian advertisers seem to be devouring what’s being referred to as the “fast food...
- TAM slam may force up to 25% cut in KBC-3 spot rates
The verdict on the much-talked-about Shah Rukh Khan-starrer Kaun Banega Crorepati-3 (KBC) is finally out.
- Star Plus ad rates slip by a quarter
Star India, the country’s largest broadcaster, is facing unprecedented pressure.
- One win, and cricket ad rates zoom
ESPN Star has hiked ad spot rates by about 5-15% for the remaining two Test matches.