The lotus party accounts for more than half of all political ad insertions across mediums in poll-bound states.

With just days to go for Delhi polls, BJP has walked into a caste controversy with a party ad in Hindi that used the term ‘upadravi gotra.’

In one of its latest radio ads, Kejriwal assures an elderly woman that his party will return to power with full majority and she needs to k...

In a reaction to BJP's radio ad campaigns bashing AAP chief for quitting, Arvind Kejriwal has come up with another radio ad campaign to cou...

The BJP and the Shiv Sena have launched separate ad campaigns for the first time, created by Soho Square and Concept Advertising respective...

A section of the BJP leaders felt that while the ad campaign was too aggressive, it was being perceived as ‘negative’ and as such could hur...

If Modi has become the poster boy of advertising, there is an out of ordinary team of men behind it. ET brings to you the list of these tal...

Bharatiya Janata Party first identified its target groups and accordingly designed its advertisement campaigns for the Lok Sabha elections.

A senior BJP leader involved in the party’s advertising campaign said the difference in advertising efforts were a “reflection of BJP’s upb...

With estimated listnership of 158 million in the country, the political parties are seizing the reach and hiring private firms for content ...

The Bharatiya Janata Party, which has just unveiled the outdoor ad campaign for the Lok Sabha polls, will launch 10-15 TV commercials in th...

In the race to handle the election advertising campaign for the Bharatiya Janata Party (BJP), the front-runners seem to be Soho Square.

BJP might zero in on McCann Worldgroup, led by lyricist & adman Prasoon Joshi, to handle its creative duties.

Congress released its first ad for the polls, but BJP targeted it saying the party has "copied" Modi's ad blitz at a BJP convention in 2011.

The ad - which describes the massive statue of Vallabhbhai Patel on the Narmada Dam, is the brainchild of O&M. But nobody from O&M wants to...

BJP’s brief to ad agencies for the upcoming general elections was to project prime ministerial candidate Lal Krishna Advani as a messiah of...

Cong has begun sounding increasingly defensive before polling.