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BARC INDIA CHAIRMAN
India turns to nuclear power as Gulf risks riseIndia is boosting its energy security. Investments are growing in solar, wind, and nuclear power. Recent geopolitical events highlight nucl...
BARC-O-Meter: India’s TRP ratings giant’s monopoly may end amid OTT and connected screen shiftTelevision rating system in India is under scrutiny. Broadcast Audience Research Council faces criticism for lagging behind changing viewer...
Sony Pictures Networks India’s Gaurav Banerjee appointed BARC India chairmanGaurav Banerjee, the MD and CEO of Sony Pictures Networks India, has been appointed as the new Chairman of the Broadcast Audience Research ...
BARC Director A K Mohanty appointed as new Atomic Energy Commission chairmanIn 1983, he joined the Nuclear Physics Division of the BARC after graduating from the 26th batch of the BARC Training School. He obtained h...
Shashi Sinha appointed as new BARC India ChairmanHe will take over from Punit Goenka, who served as chairman of the TV viewership measurement agency for the last three years. Sinha, chief ...
Times Network sends legal notice to BARC, seeks Rs 431 crore compensationTimes Network has accused BARC of material breach of the end user licence agreements (EULAs) on account of “illegal and fraudulent” viewers...
BARC suspends news channels’ TV ratings for up to 12 weeks , NBA welcomes the moveSunil Lulla, CEO, BARC India, said that besides augmenting current protocols and benchmarking them with global standards, BARC is actively ...
Sunil Lulla replaces Partho Dasgupta as BARC India CEOPartho Dasgupta added that he has enjoyed setting up new businesses and brands and its time to explore “new domains”. Sunil Lulla, who was ...
BARC India’s committee on outlier policy finds process fair, accurateAs per the report, the current process is “accurate and unbiased” and recommended BARC India to continue to follow the process as it is.
BARC India elects Punit Goenka as chairmanGoenka will be taking over from Nakul Chopra, who completed his one year tenure as chairman of the joint industry body.
BARC India to set up committee to deal with unfair practices“We are setting up an independent body, which will be headed by a retired high court or Supreme Court judge,” Sudhanshu Vats, chairman BARC...
BARC India names Sudhanshu Vats as chairmanVats has been associated with BARC India since its inception and has been a part of all the developments as a member of the Board of Direct...
Nalco signs MoU with BARC for research and developmentNalco has signed MoU with Bhabha Atomic Research Centre (BARC), Mumbai, for Research and Development (R&D) in fields of mutual interest.
'TV measurement system BARC a story of more brickbats than bouquets'Shashi Sinha, chairman of the technical committee of BARC, said the problem in India is twofold - that is of technology as well as mind-set.
Here is the inside story of the BARC-TAM dealBARC was being propelled as an alternate TV viewership measurement system to the incumbent, TAM Media Research.
Television rating agencies BARC,TAM form a meter management companyTelevision rating agency Broadcast Audience Research Council (BARC India) today said it has partnered with television audience measurement ...
BARC set to be the currency for TV ratings in country, joins hands with TAM IndiaAround 12,000 TAM meters will be redeployed under Meter Company along with the BARC meters and the company will now have a total of 34,000 ...
Advertising business gets Broadcast Audience Research Council, a new tool to assess TV ViewershipWith over 300 channels being watermarked with this world’s leading technology for measurement, BARC India relies heavily on the technology ...
- Broadcast Audience Research Council, an industry body for TV audience measurement formed
To provide a transparent TV audience measurement, 3 industry bodies from the field of media and advertising have formed Broadcast Audience ...
- Srikumar Banerjee takes over as AEC chairman
BARC director and noted materials and technology scientist Srikumar Banerjee today took over as the AEC chairman.