Sony Pictures Networks India’s Gaurav Banerjee appointed BARC India chairman

Gaurav Banerjee, Managing Director and Chief Executive Officer of Sony Pictures Networks India (SPNI), has been appointed Chairman of the Broadcast Audience Research Council (BARC) India.

The appointment, effective immediately, was announced at BARC India's board meeting on August 1. He succeeds Shashi Sinha, Executive Chairman of IPG Mediabrands India, who held the position for over three years.

Banerjee is a seasoned leader with more than two decades of experience in the media and entertainment industry. He also serves as Vice President of the Indian Broadcasting & Digital Foundation (IBDF), and sits on the boards of MSM-Worldwide Factual Media and Bangla Entertainment.


Commenting on his appointment, Banerjee said, “BARC India continues to empower stakeholders across the ecosystem with data-driven decision-making, and it is a privilege to take on the role of Chairman at the world’s largest television audience measurement company. A big thank you to Shashi Sinha for his exceptional leadership and steady guidance over the last three years. As we navigate a rapidly converging media landscape, I look forward to strengthening BARC’s position as a trusted and credible currency for TV measurement in India.”

Outgoing Chairman Shashi Sinha said, “Over the last few years, I have had the opportunity to partner with BARC and its various committees. I extend my heartfelt gratitude to the entire BARC team for their unwavering support and collaboration. I warmly welcome Gaurav Banerjee as the new Chairman and am confident that his leadership will help BARC continue to grow and innovate to meet the evolving needs of our industry.”

BARC India CEO Nakul Chopra added, “We welcome Gaurav Banerjee as our new Chairman. His leadership will be invaluable as BARC continues to evolve and serve the dynamic needs of the broadcast and advertising ecosystem. We also extend our deep gratitude to Shashi Sinha for his stewardship. His tenure has been instrumental in enhancing data granularity and reinforcing BARC’s commitment to the industry.”