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BARC INDIA CEO
Sony Pictures Networks India’s Gaurav Banerjee appointed BARC India chairmanGaurav Banerjee, the MD and CEO of Sony Pictures Networks India, has been appointed as the new Chairman of the Broadcast Audience Research ...
BARC looks to expand panel homes via RPD set-top boxesBARC India CEO Nakul Chopra held one such meeting on Thursday with members of the All India Digital Cable Federation (AIDCF), the apex body...
Republic TV misrepresented private and confidential communication, says BARCThe BARC statement came after the Arnab Goswami-owned Republic TV disclosed what it described as an email conversation between BARC CEO Sun...
BARC suspends news channels’ TV ratings for up to 12 weeks , NBA welcomes the moveSunil Lulla, CEO, BARC India, said that besides augmenting current protocols and benchmarking them with global standards, BARC is actively ...
Television ratings remain true to purpose: BARC India CEO Sunil LullaBARC India CEO says its viewership monitoring system is not immune to inducement bid, but corrective steps have been taken.
Sunil Lulla replaces Partho Dasgupta as BARC India CEOPartho Dasgupta added that he has enjoyed setting up new businesses and brands and its time to explore “new domains”. Sunil Lulla, who was ...
BARC India elects Punit Goenka as chairmanGoenka will be taking over from Nakul Chopra, who completed his one year tenure as chairman of the joint industry body.
- BARC India gets FIR filed in Telangana, 5 people detained
Earlier, BARC’s vigilance team had filled similar action against those involved in panel home manipulation in Karnataka.
BARC India ropes in Justice Mukul Mudgal to head disciplinary councilBARC said that the 6-member BARC India Disciplinary Council will strengthen transparency and credibility of its measurement system.
BARC India names Sudhanshu Vats as chairmanVats has been associated with BARC India since its inception and has been a part of all the developments as a member of the Board of Direct...
BARC India plans to provide strategic consultancy services, calls for RFPsBARC said many subscribers have been expressing their need for this service and hence reputed data Insight consultants may provide this.
'TV measurement system BARC a story of more brickbats than bouquets'Shashi Sinha, chairman of the technical committee of BARC, said the problem in India is twofold - that is of technology as well as mind-set.
Here is the inside story of the BARC-TAM dealBARC was being propelled as an alternate TV viewership measurement system to the incumbent, TAM Media Research.
BARC India set to issue RFP for digital measurementBroadcast Audience Research Council (BARC) India is earing up to measure the digital viewership, providing audience measurement beyond tele...
TAM to exit TV viewership ratings with launch of JV firm with BARC IndiaAfter 18 years of reporting TV viewership ratings, TAM Media Research will cease to give TV ratings effective February 29, 2016.
Prasar Bharati miffed at BARC over delay in release of rural TV dataOfficials told PTI that Prasar Bharati was unhappy over the continued postponement of the rural ratings rollout, which was expected to take...
Advertising business gets Broadcast Audience Research Council, a new tool to assess TV ViewershipWith over 300 channels being watermarked with this world’s leading technology for measurement, BARC India relies heavily on the technology ...