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ASIAN GAMES VIEWERSHIP
India-Pakistan cricket final, hockey semifinal most-watched in Asian Games history: OCAIndia's clashes with Pakistan in cricket and hockey at the Asian Games attracted unprecedented viewership figures. The Olympic Council of A...- T20 World Cup: 53% increase in viewership across digital platforms, says ICCThe International Cricket Council has seen a significant rise in digital engagement for the 2026 T20 World Cup. Video views have jumped by ...
- ACC unveils sponsors for DP World Asia Cup 2025The Asian Cricket Council (ACC) has announced DP World as the title sponsor for the Asia Cup 2025, alongside other prominent brands like Wo...
- India in T20 World Cup final, Disney Star hikes ad ratesStar Sports is the official TV broadcast partner of the tournament. Prior to the tournament, the broadcaster had quoted spot buy rates of ₹...
- Telcos log data usage surge as cricket action shifts to mobilesThe ongoing ICC World Cup cricket matches are leading to a surge in mobile data usage for India's top telecom operators. Analysts predict t...
- 'Sony sells most of its TV, digital ad inventory for Asian Games 2023'The TV broadcast sponsors include Hyundai, JSW Group, Limca Sportz, Paisabazaar, LIC of India, UltraTech Cement, Amul, State Bank of India,...
- TV platforms double down on esports across formats after BGMI returnsThe foray of esports would also help improve advertisers' interest in the sector, executives across industries said. Attracting advertisers...
- Game on: Krafton’s BGMI return revvs up Indian esports sceneThe lifting of the BGMI block on a trial basis in May has streaming platforms and tournament organisers alike projecting a bump in viewersh...
- Squid Game season 2 release date, cast: Netflix reveals key detailsNetflix has unveiled that "Squid Game" Season 2 cast. While some prominent faces from the first season are set to return, there will be new...
- Game on: What are the next big opportunities for Indian esports?The Indian esports market is expected to hit the Rs 11-billion mark by 2025. The opportunities can be limitless.
- IPL media rights' base price needs a reality check: NP Singh of Sony PicturesBoard of Control for Cricket in India (BCCI) needs to be realistic, given the fact that IPL has recorded a massive drop in the viewership t...
- INOX, Esports Federation of India join hands to grow esports through big-screen experienceAs an exclusive cinema partner, INOX will host and promote ESFI tournaments across the country. INOX Leisure Ltd and ESFI have joined hands...
- View: Don't get off your seats, make India e-sport champs!India has already earned an international e-sports medal. In the 2018 Jakarta Asian Games in Indonesia, where e-sports was featured as a de...
- JetSynthesys acquires Skyesports to boost presence in esportsThe Sachin Tendulkar and Adar Poonawalla backed JetSynthesys will have a 65% stake in Jet Skyesports Gaming, the new entity.
- Sony ropes in 10 sponsors for Asian GamesOther sponsors include Reserve Bank of India (RBI), Allied, Edelweiss and LIC.
- National Basketball Association plans to air 100 games in HindiThe move from the premium American basketball league has come on the back of a trial last season when 14 games were aired with Hindi commen...
- Only two women’s Kabaddi matches get more viewers than Euro 2016WKC, an initiative by the AKFI in association with Mashal Sports began on June 28 with women’s teams battling it out at the same court as m...
- NBA looks to push its boundaries into AsiaNo major sport shows the gap between India’s perceived potential and what’s on offer right now as basketball does. Satnam Singh’s success w...
- Rurban Roar: The rise of KabaddiIt still gives an impression of a sport being played in the fields, in the fertile lands of Punjab and Haryana and the sand dunes of Rajast...
- Golf may be more appealing as team sport in IndiaDespite India’s success on world stage, including Olympic medals in tennis, shooting, wrestling and weightlifting it’s been tough for indiv...
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