ACC unveils sponsors for DP World Asia Cup 2025

The Asian Cricket Council (ACC) has announced DP World as the title sponsor for the Asia Cup 2025, alongside other prominent brands like Wonder Cement and Hero MotoCorp. TCM Sports facilitated these partnerships, aiming to enhance fan engagement a...

Agencies
Asia Cup
The Asian Cricket Council (ACC) has unveiled the sponsors for the Asia Cup 2025, including the Title Sponsor DP World. Other brands include Wonder Cement, Spinny, Hero MotoCorp, Beyond Developments, Haier, Vimal Elaichi, Ozone Locks, Hero FinCorp, Havells, and Groww.

Mohsin Naqvi, President of the Asian Cricket Council, said: "The DP World Asia Cup is the heartbeat of cricket in Asia – a stage where champions rise, rivalries ignite, and fans unite. We are delighted to have a dynamic mix of sponsors across categories and welcome them all as partners. I also extend my appreciation to TCM Sports for bringing these landmark associations to life, continuing their three-decade legacy of forging partnerships that shape the future of the game."

The partnerships have been anchored by TCM Sports, the premier sports marketing and management company behind major sporting events.


ACC has been able to established unparalleled reach across regions. Drawing remarkable TV+OTT viewership in the last tournament, it is expected to grow much higher this season, ACC said in a press release.

Lokesh Sharma, MD of TCM Sports, added, "For over three decades, TCM Sports has been committed to building partnerships that go beyond the commercial objectives, and create a lasting bond conducive to the overall growth of the sport/tournament. Participation of globally renowned sponsors is an acknowledgment of the stature of the DP World Asia Cup. TCM is committed to ACC’s vision of taking cricket wider and deeper in Asia. Beginning with this DP World Asia Cup we lay more emphasis on fan engagement and grass root development. Asia is home to more a billion cricket fans, three times more than rest of the world put together."

The Asia Cup began on September 9 and will be played till September 28. It features eight teams battle for the title in the T20 format.
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