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ANUPAM THAREJA
Classic Legends says new launches, GST cut drive motorcycle sales during festival seasonJawa and Yezdi motorcycles have seen a significant sales increase this festive season, with bookings in Rajasthan tripling year-on-year. Th...11 Oct, 2025, 05.47 PM IST- Classic Legends eyes festive boost on GST cut, Roadster launchClassic Legends, maker of Jawa and BSA bikes, is betting on the GST cut on motorcycles and its new Roadster launch to boost festive sales. ...08 Sep, 2025, 07.35 PM IST
- GST cut to ensure Yezdi, Jawa bikes shine like nobody else: Classic Legends co-foundersThe recent GST reform has given a boost to iconic motorcycle brands Jawa and Yezdi, with prices of their models dropping below ₹2 lakh. Cla...07 Sep, 2025, 11.08 AM IST
- Classic Legends to rev up exports, accelerate domestic network expansionClassic Legends, the owner of Yezdi, Jawa, and BSA, is set to expand internationally with exports to the UK, Europe, Australia, and Japan t...14 Aug, 2025, 05.29 PM IST
- Classic Legends aims to expand distribution to 500 dealers; sell internationally in FY26Classic Legends, the company behind Jawa and Yezdi, aims to expand its presence by increasing its domestic dealer network to 500 touchpoint...04 Jun, 2025, 08.52 PM IST
- Classic Legends aim at higher sales in premium motorcycles segmentClassic Legends Pvt Limited, which relaunched Jawa, Yezdi, and BSA bikes in India, aims to increase its sales in the premium motorcycle seg...04 Oct, 2024, 03.06 PM IST
- Classic Legends may hit the IPO route in FY27, co to focus on ramping up volumesClassic Legends, backed by Mahindra & Mahindra, plans to launch an IPO in the financial year starting April 1, 2026. The company, which man...04 Sep, 2024, 12.35 AM IST
- BSA Gold Star set to hit Indian roads: Classic legends focuses on premium motorcycles amidst growing competitionBSA, the renowned British motorcycle brand, will debut in India on August 15 with its Gold Star model, increasing options for motorcycle en...13 Aug, 2024, 12.08 AM IST
- Classic Legends to set up plant in UK to manufacture BSA bikesThese motorcycles will be produced in the UK for the domestic market and also exported to other developed markets such as the US, Australia...21 Feb, 2024, 12.21 AM IST
- Mahindra & Mahindra’s Classic Legends to get fund infusion of Rs 875 crMahindra is set to invest Rs 875 crore in Classic Legends Pvt Ltd, a subsidiary of the company that produces popular motorcycle brands Yezd...14 Dec, 2023, 12.43 AM IST
- Mahindra's Classic Legends to pump in ₹1,000 crore till FY26 to rev up businessClassic Legends is also working on a pure electric motorcycle for the UK, Europe and other mature markets. Developed ground-up with the Uni...14 Sep, 2023, 08.20 AM IST
- Chennai Super Kings' Rituraj Gaikwad buys Jawa 42 Bobber worth Rs. 2.10 lakhMahendra Singh Dhoni and fellow cricketer Kedar Jadhav gave Ruturaj a ride in their brand-new Kia EV6 a few months ago.20 Dec, 2022, 01.00 PM IST
- Jana Gana Mana guitar performance at Nagaland’s Hornbill festival impresses Anand MahindraIn the viral video, the musician can be seen playing 'Jana Gana Mana' in the most 'electrical' way, leaving everyone in awe. She gained pop...06 Dec, 2022, 12.18 PM IST
- Yezdi is Back: Jawa-maker Classic Legends expands its mid-size motorcycle portfolio, work afoot on EVs tooWhile Classic Legends stuck to the retro theme with all the Jawa motorcycles, it is taking a slightly modern flavour with the Yezdi brand. ...13 Jan, 2022, 06.12 PM IST
- Classic Legends boss feels that the biker code has evolved, says it now includes wit & women as wellAnupam Thareja believes that part of this evolution has descended from how masculinity is viewed today.07 Dec, 2019, 09.39 AM IST
- Why Phi Capital founder Anupam Thareja is Anand Mahindra's go-to personThareja used to be an analyst for Mahindra’s tractor business.27 Nov, 2018, 09.14 AM IST
- Anand Mahindra explains the idea behind bringing back Jawa to IndiaSpearheaded by Classic Legends founder Anupam Thareja, and a stake from Boman Irani of Rustomjee Group, whose family originally brought the...16 Nov, 2018, 05.10 PM IST
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