Story-telling techniques for product marketing and brands could take a beating for certain categories as a result and devising post-campaig...

Marketers are dealing with a surreal impact of social media outrage and backlash against brands. Here's their offline story.

For the past two years, Instagram has been ramping up the presence of small businesses on its platform. The company believes that its "Supp...

An independent digital agency head told ET that some of his clients had already asked him to with draw ads from TikTok. There has been a dr...

Music companies such as T-Series, Times Music & Saregama set to earn over Rs 100 crore this year as users put posts on these platforms with...

TikTok has 200 million users in India. Following a temporary ban by the Madras High Court earlier this year, and a week after it became ava...

Global scrutiny post Cambridge Analytica has led to tighter controls being exercised by Facebook.

According to IIM, the theme of this year’s event, Embracing Northeast, resonates with the modern-day startup ideas and intends to mine the ...

Along with providing time off, companies provide support to employees through counselling, if required, for their emotional well-being.

Gozoop has introduced a special allowance of up to Rs 2,017 for pet parents to take their cat, dog, parrot or any other pet to the vet once...

One of five teams with multiple camera set-ups is always positioned at each of the CM’s rallies to provide the feed that is streamed live o...

Ahmed Aftab Naqvi, in his early 30s, who runs one of India's largest independent digital agencies from Mumbai, heads the digital section.

From space missions to corporate cubicles, there's hardly any space that social media has failed to penetrate today.

Tweeting and posting contests can give up to a nine-fold increase in social engagement and up to a 400% increase in conversion.

Brands around the world have made several faux pas on social media in recent times, and in many cases they pay a big price by losing custom...

Pakistani judge probing the murder of Indian death row convict Sarabjit Singh may also visit India to complete the judicial inquiry.

Justice Syed Mazahar Ali Akbar Naqvi of the Lahore High Court is investigating the death of Sarabjit following a brutal assault by prisoner...