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AHMED AFTAB NAQVI
Pakistan declares 15-player squad for T20 World Cup; Hasan Ali misses outThe announcement comes hours after Pakistan Cricket Board (PCB) chairman Mohsin Naqvi halted the formal announcement of the squad for the T...- Cannes Lions '23 to have thirteen Indians on juryYear 2023 marks the 70th edition of the festival, to be held in Cannes from June 19-23.
- Gozoop taps former Ogilvy executive Samrat Bedi as new CEOIn his new role, Bedi will be responsible for carrying forward Gozoop’s legacy of “helping brands achieve scale and success via a holistic ...
- Online backlash makes companies revisit brand strategyStory-telling techniques for product marketing and brands could take a beating for certain categories as a result and devising post-campaig...
- Real outrage or bot-rage: Managing the fall-out of social media backlashMarketers are dealing with a surreal impact of social media outrage and backlash against brands. Here's their offline story.
- Instagram’s take three: Vocal for local finds few takers. For now.For the past two years, Instagram has been ramping up the presence of small businesses on its platform. The company believes that its "Supp...
- Marketers sidestep China companies following anti-China sentiment on social mediaAn independent digital agency head told ET that some of his clients had already asked him to with draw ads from TikTok. There has been a dr...
- TikTok, Facebook and Instagram bring music to labels' earsMusic companies such as T-Series, Times Music & Saregama set to earn over Rs 100 crore this year as users put posts on these platforms with...
- Political parties plan to up TikTok presenceTikTok has 200 million users in India. Following a temporary ban by the Madras High Court earlier this year, and a week after it became ava...
- Cyber security, anti-bullying feature: Experts happy with Instagram's new updatesGlobal scrutiny post Cambridge Analytica has led to tighter controls being exercised by Facebook.
- IIM Shillong’s entrepreneurship summit on October 21 and 22According to IIM, the theme of this year’s event, Embracing Northeast, resonates with the modern-day startup ideas and intends to mine the ...
- Firms give bereavement leave to help staff cope with lossAlong with providing time off, companies provide support to employees through counselling, if required, for their emotional well-being.
- A handful of firms now offer ‘pawternity leave’ to pet ownersGozoop has introduced a special allowance of up to Rs 2,017 for pet parents to take their cat, dog, parrot or any other pet to the vet once...
- UP Polls: Akhilesh takes cues from Hillary campaign, ups social presence ahead of phase 2One of five teams with multiple camera set-ups is always positioned at each of the CM’s rallies to provide the feed that is streamed live o...
- Samajwadi Party 'war room' breathes life in SP campaignAhmed Aftab Naqvi, in his early 30s, who runs one of India's largest independent digital agencies from Mumbai, heads the digital section.
- From 'MOM' to 'Make In India', non-human handles score big in TwitterFrom space missions to corporate cubicles, there's hardly any space that social media has failed to penetrate today.
- Want your brand to sell more? Use hashtag contestsTweeting and posting contests can give up to a nine-fold increase in social engagement and up to a 400% increase in conversion.
- Managing social media is not a child's play; goof-ups can hurt brands badlyBrands around the world have made several faux pas on social media in recent times, and in many cases they pay a big price by losing custom...
- Sarabjit's murder: Pakistan judge may visit IndiaPakistani judge probing the murder of Indian death row convict Sarabjit Singh may also visit India to complete the judicial inquiry.
- Sarabjit case: Pakistan judge appeals for online submissionsJustice Syed Mazahar Ali Akbar Naqvi of the Lahore High Court is investigating the death of Sarabjit following a brutal assault by prisoner...
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