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AD VOLUMES DECLINE 2026
Celebrity-endorsed TV ad volumes fall 17% as sports stars gain groundCelebrity-endorsed television ad volumes saw a 17% decline from last year in January to September. Shah Rukh Khan and Mahendra Singh Dhoni ...- ET Prime Special Series: Multibagger or IBC - Part 81: Momentum in numbers will decide fate of this auto ancillary's stockA few years back, the important question for this auto ancillary supplier was whether its investments and customer programmes would begin p...
- Ramaswamy ad controversy: Amy Acton’s mother commercial sparks backlash-here's how Amy Acton, her brother and critics responded as Ohio Governor polls tightenAmy Acton, a candidate in the Ohio gubernatorial race, condemned a controversial campaign ad featuring her estranged mother. The ad accuses...
- DA hike: Why is there delay in DA hike announcement and when can government make it?DA hike announcement: Central government employees are eagerly anticipating an announcement regarding a dearness allowance hike, which rema...
- The Netflix story: Job cuts, exits, sinking stock, and the battle for viewership. A plot twist that isn't on screenNetflix faces a turbulent chapter as it grapples with stagnant subscriber growth and a notable drop in viewing hours. Recent high-stakes re...
- Who is spending the most in 2026 US Senate races? Biggest donors, top candidates, and where's the money coming fromAs elections approach, significant outside spending is heavily favoring the Republican Party in Senate races. Notably, Elon Musk has contri...
- FMCG brands turn up the volume on ads as costs and scrutiny riseMultiple packaged goods companies are increasing their advertising expenditures to maintain consumer demand amid rising inflation. Nestle I...
- India’s online retail market to cross $90 billion in 2026, grocery to overtake mobiles: RedseerIndia's online retail landscape is on a fast track, expected to hit USD 90 billion by 2026. The surge in demand is primarily for grocery, b...
- Apple India in sweet spot as FY26 revenue crosses Rs 1 lakh crore, profit soarsApple India's revenue reached ₹1 lakh crore in FY26, reflecting a strong growth trend in smartphone sales. Revenue growth was noted at 31%,...
- Steelmakers may outperform non-ferrous peers in Q2 as higher volumes support earningsNon-ferrous companies are expected to see a sequential decline in earnings, with revenue and Ebitda expected to fall 2% and 13%, respective...
- India's smartphone shipments slip 26 pc to decade-low in Q3, Samsung regains top spot: ReportMajor Chinese players Vivo, Oppo and Xiaomi are estimated to have seen a decline in shipments while Samsung regained top position despite a...
- Global container freight prices surge 130% since February amid Middle East tensions: JefferiesGlobal container freight rates have surged by 130 percent since February 2026 due to Middle East tensions. India's container-based export-i...
- Reality shows, cricket turn advertisers' safe betsEstablished non-fiction shows such as Bigg Boss and Kaun Banega Crorepati have continued to attract advertisers despite the blackout. Bigg ...
- Cement companies to see strong volumes in Q2 but fuel costs may weigh on marginsCement companies are gearing up for a promising September 2026 quarter, with expectations of significant volume growth fueled by heightened...
- Israeli firm used online ads to run vast spy operation, researchers sayDiscover-Tech, an Israeli digital advertising agency, faces serious allegations of orchestrating user surveillance via harmful ads. Researc...
- CashKaro data shows how Indians shopped this festive season: Smarter savings and growth beyond metrosCashKaro data from six days of festive sales shows GMV up about 18x over a comparable regular period. Small cities, Telegram groups and sma...
- Online mobile sales may not ring loud this NavratriIndia's smartphone market is experiencing a sharp decline in sales during the festive season. Recent data indicates a 16% year-on-year drop...
- Dodgers player blasts MLB over 'steamy' Sydney Sweeney ad during playoffs - Here's whyAlex Call has raised concerns regarding the appropriateness of advertisements featured during Major League Baseball (MLB) games. His frustr...
- 'Advertising spends may keep growing in high single digits'The festive season is a major business driver for automobiles, electronics and gadgets, beauty and personal care, and home decor. India's a...
- GCCs gain share of India's office leasing as demand mix shiftsThe landscape of India's office market is evolving as demand shifts with a notable increase from global capability centres and flexible wor...
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